[Hiring] Senior Marketing Advisor @Health Care Service Corporation

Role Description

This role is the marketing lead for driving direct-to-consumer growth for Medicare Advantage, focused on the DRTV and Digital marketing channels. The Senior Advisor develops and executes strategies to achieve application and call volume goals, while optimizing channel performance with member acquisition.

Success in the role requires:

• Strong cross-functional leadership
• Data-driven decision making
• Disciplined execution against growth, volume, and cost targets
• Ability to clearly communicate results with executive leadership

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field and 8 years of experience in marketing, campaign management, healthcare marketing, or related fields OR Master’s degree and 6 years of experience in marketing, campaign management, healthcare marketing, or related fields OR 12 years of experience in marketing, campaign management, healthcare marketing, or related fields
• Experience leading multi-channel marketing campaigns from strategy through execution
• Deep expertise in marketing strategy, member acquisition, retention, and growth initiatives
• Strong knowledge of marketing regulations, healthcare compliance requirements, and enrollment processes
• Advanced analytical skills and experience translating complex data into executive-level insights and recommendations
• Excellent executive communication and presentation skills
• Proven ability to lead large-scale cross-functional initiatives and drive organizational alignment
• Exceptional leadership, influence, and stakeholder management capabilities without direct authority

Requirements

• Prior experience with Medicare, Medicare Advantage, health insurance, or another highly regulated environment
• Understanding of Medicare Advantage target audience, enrollment process, and customer journeys
• Experience in evaluating and implementing marketing technologies

Benefits

• Health and wellness benefits
• 401(k) savings plan
• Pension plan
• Paid time off
• Paid parental leave
• Disability insurance
• Supplemental life insurance
• Employee assistance program
• Paid holidays
• Tuition reimbursement
• Other incentives

Company Description

At HCSC, our employees are the cornerstone of our business and the foundation to our success. We empower employees with curated development plans that foster growth and promote rewarding, fulfilling careers. Join HCSC and be part of a purpose-driven company that will invest in your professional development.