Role Description
As our next Senior Brand Strategist, you will guide a team serving as the Brand Strategy subject matter expert across a spectrum of mid- to large-scale projects, with little to no oversight. You'll have a key role in developing strong client relationships and acting as a trusted advisor in the implementation of strategic brand plans. You will bring highly polished, insight-driven, and transformative brand solutions to life. While not directly managing people, you'll be a guide to the team, building camaraderie and creating safe spaces for creative exploration.
Core Responsibilities
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Market Research and Analysis: Design and manage both qualitative and quantitative research analysis of market trends, consumer behavior, and competitor strategies to identify opportunities and insights for brand development.
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Brand Positioning: Own the creation of compelling value propositions and messaging that differentiate a brand in the marketplace and resonates with the target audience.
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Strategic Planning: Develop brand and communications plans, including goals, objectives, and integrated marketing strategies that align with the overall business goals.
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Workshops & Presentations: Oversee the synthesis and presentation of complex ideas and problems into final presentations that consistently win over clients and grow business.
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Brief Development: Proven expertise in writing compelling briefs and creative concepts and stories to guide creative campaigns.
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Collaboration: Influence and collaborate with design, UX, CX, data, technology, and content disciplines, ensuring alignment for client work that exceeds expectations.
Power Skills
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Business Insight: Applies knowledge of business and marketplace to advance org goals.
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Action-Oriented: Takes on new opportunities/challenges with urgency, energy, and enthusiasm.
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Effective Communication: Delivers multi-mode communications with strong clarity and tact.
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Manages Ambiguity: Operates effectively, even when things are not certain or clear.
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Cultivates Innovation: Creates new and better ways for the organization to be successful.
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Drives Results: Consistently achieves results, even under tough circumstances.
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Collaborates: Builds partnerships and works collaboratively to meet shared objectives.
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Adaptability: Adapts approach in real-time to meet shifting demands of different situations.
Qualifications
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Minimum of 5 years of experience in a consultancy or agency setting developing strategies for brand identity, expression, brand architecture, or marketing communications.
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Bachelor's degree in marketing, communications, or a field that requires strong communication and problem solving.
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Solid foundation in core marketing concepts: branding, positioning, market segmentation, consumer behavior, brand architecture, and communications planning.
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Advanced strategic thinking, including the ability to formulate nuanced strategies that address complex market dynamics.
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Deep understanding of research methodologies and metrics, translating insights into actionable recommendations.
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A passion for creativity, writing, and a desire to push boundaries in brand storytelling.
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Exceptional written, verbal, and presentation skills.
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Ability to articulate complex ideas clearly and persuasively.
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Excellent at building consensus, navigating conflicting ideas, and persuading stakeholders across various levels of the organization.
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Advanced skills with marketing technology tools including common social media management, SEO, CMS, and generative AI tools.
Job Type & Location
This is a Permanent position based out of Austin, TX.
Pay and Benefits
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The pay range for this position is $84,800.00 - $127,200.00/yr.
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Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.
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Additional earnings may be available through incentive programs like annual bonuses, profit sharing, etc.
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Benefits include:
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Medical, dental & vision
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401(k)/Roth
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Insurance (Basic/Supplemental Life & AD&D)
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Short and long-term disability
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Health & Dependent Care Spending Accounts (HSA & DCFSA)
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Transportation benefits
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Employee Assistance Program
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Tuition Assistance
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Time Off/Leave (PTO, Paid Family Leave)
Workplace Type
This is a fully remote position.
Application Deadline
This position is anticipated to close on Oct 11, 2026.