[Hiring] Senior Manager, Marketing Strategy & Operations @GiveDirectly

Role Description

As the Marketing Strategy and Operations Senior Manager, you will be the strategic right-hand implementer to the VP of Marketing. You will design and operate the marketing operating system that unlocks coordination and scale across the marketing ecosystem (content, media, social, paid, ambassadors, web, campaigns, automation).

In this role you will not just create plans and processes but you will also own specific key initiatives providing hands-on support building, testing, and scaling new bets. You will draw on a deep understanding of B2B and B2C marketing tactics and channels.

The role is scoped so you will spend:

• 40% of your time on special marketing projects flexing to the areas that require resources and expertise.
• 40% on marketing ops or building the system the team runs on (ways of working, OKR setting, weekly staff meeting, coordination with other teams, retros, etc).
• 20% on Chief of Staff-style work supporting the VP in thinking about marketing strategy, and articulating that vision and progress to the broader organization.

Qualifications

• 5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations.
• Experience with a wide range of tactics and channels (you don’t need them all): lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation.
• A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions.
• Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments.
• Highly organized and detail-oriented, with strong program management skills.
• Experience working with large marketing budgets: including forecasts, budgeting, headcount planning, investment tradeoffs.
• Experience with hiring, recruiting, and onboarding operations.
• Excellent presentation skills; experience building exec-level decks.
• Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums.
• Familiarity with common marketing tech stack tools.

Requirements

• Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact.
• Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas.
• Partner with marketing leadership to propose, prioritize, and scope the project portfolio.
• Define success metrics and test plans up front, and report results candidly, including what didn't work.
• Document what works, build playbooks, and hand off to a permanent owner or team.
• Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes.
• Analyze marketing performance, trends, and customer insights to identify growth levers.
• Lead the org through operating change, including the transition to AI-enabled ways of working.
• Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendations.
• Partner with People Team on headcount planning and scaling hiring plans.
• Manage key marketing vendor evaluations, procurement, and onboarding of new tools.
• Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats.
• Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership.
• Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution.

Benefits

• Base Salary: $120,750 (United States), £77,600 (United Kingdom), $83,820 (Kenya).
• Bonus target: 10%.
• Annual Benefits Stipend: $21,393 (United States), £2,760 (United Kingdom), $8,454 (Kenya).