[Hiring] Senior Manager, Growth Creative Strategy @Talkiatry

Role Description

Talkiatry is seeking a results-driven Senior Manager of Creative Strategy to craft direct response campaigns that forge deep, meaningful connections between our brand and the patients who need care and drive them to take action. In this role, you will lead the development of innovative, scalable creative solutions that drive patient acquisition and deliver meaningful business growth.

• Own the paid social creative strategy and roadmap, determining the testing priorities that represent the biggest opportunities for patient growth.
• Run the briefing engine: maintaining a weekly brief cadence across Meta, TikTok and other paid channels as needed.
• Keep the pipeline full: Maintain a steady backlog of concepts, assets, and creators so testing never stalls waiting on ideas.
• Translate performance into direction: Analyze hook rate, hold rate, CTR, CVR and downstream CAC to understand what is working and why.
• Own UGC and creator creative as a performance channel including frameworks for sourcing, scripting, briefing, and testing creator content.
• Manage the operational layer that makes speed possible: asset library, creator and agency handoffs, and review workflows.
• Inspire internal and external partners by concepting and presenting ideas for what Talkiatry can do across key channels.
• Build and run the creative testing loop: translate performance data into insights and testable hypotheses.
• Coordinate and align cross-functional and external partnerships to navigate goals and drive creative effectiveness.
• Develop scaled programs and creative frameworks that elevate the broader marketing organization’s capabilities.
• Partner closely with the rest of the Growth team to tackle problems specific to marketing mental healthcare.
• Stay at the forefront of emerging capabilities and tools (including ethical AI practices) to optimize workflows and speed up creative deployment.

Qualifications

• Bachelor’s degree or relevant experience.
• 5+ years of in-house B2C digital marketing and creative strategy experience.
• Hands-on experience concepting creative ideas, writing effective creative briefs, and building persuasive presentations.
• Fluency in the metrics that govern creative decision making including hook rate, hold rate, CTR, CVR and CAC.
• Experience owning the full creator pipeline: sourcing, scripting, briefing, and testing creator content at scale.
• Strong project management skills and ability to confidently clear roadblocks to drive projects to completion.
• Proven track record of analyzing creative performance data to formulate insights and inform creative strategy.
• Ability to engage a room of senior-level representatives and inspire action with compelling storytelling.
• An entrepreneurial mindset that is equally strong in both high-level ideation and hands-on execution.
• Nice to have: Experience leveraging AI tools (e.g., generative AI) to enhance creative development; experience in B2C health tech or subscription businesses.

Benefits

• Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care.
• Collaborative environment: be part of building something from the ground up at a fast-paced startup.
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands.
• It all comes back to care: we’re a mental health company, and we put our team’s well-being first.

Company Description

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout.

Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide.

Joining Talkiatry means joining a mission-driven team that is solving complex problems at scale, driving meaningful change in healthcare, and building the future of mental health care with compassion, innovation, and purpose.