[Hiring] Senior Manager, Field Marketing @OneStream

Role Description

OneStream Software is seeking a Senior Manager, Field Marketing to join its Demand Generation team. As a leading corporate performance management (CPM) platform for the office of finance, OneStream is looking for an experienced professional who will be responsible for the strategic development and execution of a comprehensive Field Marketing plan for an assigned region. This role may be aligned with Field Marketing Managers and/or Specialists and will work closely with OneStream’s Marketing and Sales teams to create and execute demand generation plans that drive consistent, high-quality pipeline.

Primary Duties and Responsibilities

• Lead the development and execution of a bi-annual, ABM-driven Field Marketing strategy that accelerates regional pipeline growth and aligns to priority account needs.
• Build integrated, multi-channel programs spanning in-person and virtual events, experiential activations, digital campaigns, targeted email, direct mail, and social engagement to drive measurable account impact.
• Maintain deep expertise in OneStream’s product portfolio to ensure all programs reinforce core messaging and solution positioning.
• Partner with Regional Sales Leaders to align on pipeline targets, account priorities, and territory strategies, ensuring marketing initiatives directly support revenue goals.
• Collaborate with Marketing peers including Campaigns, Channel/Alliances, and Product Marketing to ensure cohesive execution and maximize program reach and effectiveness.
• Provide leadership and mentorship to regional Field Marketing Managers and Specialists, fostering strategic thinking and operational excellence.
• Use data, analytics, and historical performance insights to optimize channel mix, refine ABM strategies, and improve pipeline contribution.
• Deliver quarterly performance reporting with trends, insights, and recommendations for continuous improvement.
• Source, evaluate, and negotiate with third-party vendors to secure high-quality services and competitive pricing.
• Manage and optimize regional marketing budgets with accurate forecasting and disciplined spend management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• 7+ years of experience in global B2B field marketing, demand generation, or regional marketing within a technology or software environment.
• Demonstrated experience building and executing regional field marketing plans that support pipeline creation and deal progression.
• Strong working knowledge of Salesforce and common marketing automation platforms (e.g., HubSpot or equivalent).
• Proven experience managing marketing budgets and measuring program ROI.

Requirements

• Experience supporting enterprise or mid-market B2B sales organizations.
• Familiarity with ABM strategies and multi-channel campaign orchestration.
• Prior exposure to enterprise software categories such as:
  • SAP Outlooksoft BPC
  • SAP BOFC (Cartesis)
  • Hyperion HFM, FDM, Planning, Essbase, Enterprise
  • IBM Cognos or other EPM solutions

Knowledge, Skills, and Abilities

• Exceptional written and verbal communication skills; confident communicating with and presenting to all levels of organizational management, especially senior sales leadership.
• Strong comprehension of and experience with Field Marketing processes and best practices.
• A data-driven mindset with deep affinity for marketing metrics and analytics.
• Fiscally responsible with a pragmatic approach to planning and budgeting.
• Organized, with the ability to manage and prioritize a variety of projects.
• Self-motivated, self-starter with the ability to work independently.
• Strong reasoning skills.
• Independent thinker, uses good judgement.

Supervisory Responsibilities

This position is responsible for supervising regional Field Marketing Managers and Specialists.

Benefits

• Excellent Medical Plan
• Dental & Vision Insurance
• Life Insurance
• Short & Long Term Disability
• Vacation Time
• Paid Holidays
• Professional Development
• Retirement Plan