[Hiring] Field Marketing Manager @Onebrief

Role Description

Our customers decide what to adopt and buy in settings we can’t always be in: exercises, headquarters, symposiums, and the working groups around them. Trust is built in person, and the right conversation at the right event can open an account or expand one. Onebrief is hiring a Field Marketing Manager to own that work.

In this role, you will turn the events, sponsorships, and account programs around our target accounts into a deliberate plan:

• Determine which events matter, why, who we want to meet, and what happens afterward.
• Work with Sales, Growth, and Customer Relations to prioritize named accounts.
• Provide sellers with the materials they need.
• Ensure every conversation is followed up and tracked into the pipeline.
• Bring discipline to how we measure field activity.

Our field presence is growing as we expand across the services, combatant commands, federal agencies, and commercial markets. You will help decide how we show up, with real ownership from the start.

What You’ll Do

Core responsibilities:

• Field Strategy and Planning:
  • Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness for target(s) in the defense technology sector.
  • Collaborate with cross-functional teams, including sales, product marketing, and customer success.
  • Identify market trends, customer insights, and competitor activities.
• Event Management and Execution:
  • Own the conference and event strategy for a group of target accounts.
  • Lead the planning and logistical execution of industry events, tradeshows, sponsorships, conferences, and webinars.
  • Partner with external vendors and internal stakeholders to create impactful event experiences.
  • Track and measure event success metrics.
• Campaign Development and Activation:
  • Design and manage field marketing campaigns tailored to target accounts or specific regions.
  • Partner with the broader marketing team to develop localized content and promotional assets.
  • Utilize account-based marketing (ABM) tactics.
• Sales Enablement:
  • Develop and deploy sales enablement materials.
  • Own communications and work closely with sales stakeholders.
• Data Analysis and Reporting:
  • Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns.
  • Monitor key performance indicators (KPIs).

Qualifications

• 3-5 years in marketing with 1-2 years of experience managing events.
• A minimum of 1 year in the defense tech industry or a related technical field.
• Proven experience in field marketing, event planning, and management.
• Familiarity with defense technology trends and terminology is highly preferred.
• Demonstrated ability to work closely with sales teams.
• Proficient in using data analytics to evaluate campaign success and ROI.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Preferred Qualifications

• Experience with Salesforce, Slack, Figma, Claude, and OpenAI.
• Experience with account-based marketing (ABM) and demand generation strategies.
• Background in government or B2B technology marketing.

Indicators of Success

This role will evolve as priorities change, but the outcomes below reflect what success typically looks like in the first six months:

• Develop an approved FY27 field and event calendar for assigned market sectors.
• Run several events from planning through post-event reporting, on schedule and within budget.
• Build a repeatable process for each event, including target outreach and meetings booked beforehand.
• Report on field marketing results in a regular, trusted format.
• Be recognized by sales, Customer Relations, and leadership as a dependable partner.

Notice to Third Party Recruitment Agencies

Please note that Onebrief does not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed Recruitment Services Agreement, there will be no obligation to any referral compensation or recruiter fee.