[Hiring] Senior Manager, Email @National Multiple Sclerosis Society

Role Description

The Sr. Manager, Email manages the Society's mass market email program, driving constituent engagement, donor acquisition and revenue growth through strategic campaign and journey planning, execution and optimization as well as supports Peer-to-Peer fundraising event email strategy. The role is responsible for maximizing the effectiveness of email as a fundraising and engagement channel, building a strong pipeline of supporters for Society programs and campaigns and advancing audience segmentation, personalization and lifecycle-based engagement capabilities.

Location Requirements

• Remote - Flexible Location
• Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.

Compensation

The estimated hiring compensation range for this role is $70,000 - $79,000. Final offers will be based on the candidate's geographic location, career experience, and may vary from this range due to these and other factors.

Main Responsibilities

• Manage the day-to-day strategy and execution of the Society's email marketing program, including engagement, fundraising, stewardship and organizational communications.
• Assist the Director in managing the Agency of Record relationship for the mass market direct response email program as needed.
• Coordinate email production with external partners and vendors.
• Oversee email production (segmentation, copy and builds), ensuring timely deployment, quality assurance, compliance and adherence to brand standards.
• Build, QA and deploy email campaigns within the email marketing platform, ensuring responsive design, rendering accuracy across devices and email clients, functionality of links and donation forms, and adherence to brand and accessibility standards.
• Partner with the Director, Email to develop, build and optimize automated donor lifecycle journeys and email marketing programs, leveraging segmentation, personalization and constituent behavior data to improve donor acquisition, engagement, retention and revenue growth.
• Lead quality control for all email activities.
• Develop reporting dashboards and communicate email performance and fundraising results for campaign after action reporting.
• Facilitate the donation form creation, optimization and tracking process, ensuring accurate attribution and measurement across channels.
• Collaborate with Web, Data and Analytics teams to maintain segmentation accuracy, and campaign tracking standards.
• In the shift to email democratization, work with Director to establish and document email marketing best practices, standard operating procedures and governance processes.
• Coach and support regional teams in the planning, creation, deployment and optimization of bulk email campaigns while ensuring adherence to organizational standards and best practices.
• Partner with Digital, Direct Mail, Peer-to-Peer, Events, Regional Marketing and Mission teams to develop integrated, constituent-centric campaigns.
• Ensure compliance with CAN-SPAM, privacy regulations, accessibility standards and organizational data governance policies.
• Support peer-to-peer fundraising initiatives through email strategy, automated journeys, participant communications and performance optimization.

Qualifications

• 5+ years of experience in email strategy, project management and campaign execution, including managing agencies or vendors.
• Experience managing and mentoring staff directly or in a matrix capacity, particularly in a remote environment.
• Experience with bulk email software, particularly Higher Logic, HubSpot, Klaviyo and/or Salesforce Marketing Cloud.
• Experience leveraging marketing automation platforms, including journey orchestration, dynamic content, personalization, audience segmentation, trigger-based communications and performance optimization.
• Knowledge of revenue generation through email and digital marketing best practices.
• Strong leadership skills and ability to foster organizational relationships and effective collaboration.
• Ability to create and implement strategies and tactical plans with an understanding of campaign audiences and segmentation.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• 3 years of experience leveraging customer database systems for direct response fundraising campaigns.
• Strong written and verbal communication skills, with a preference for experience in writing/editing direct response email copy designed to grow engagement and revenue.

Benefits

• Considerable Paid Time Off Plan
• Paid Holidays
• 401k Retirement Savings Plan with Society match
• Commuter Benefit Plan
• Comprehensive Health & Welfare benefits including:
  • Medical
  • Dental
  • Vision
  • Flex Spending Accounts
  • Life Insurance
  • Disability Coverage
  • Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.
• Opportunity for career development through a structured and transparent approach.

Application Instructions

We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a cover letter with your application, please feel free to attach it along with your resume, and any other documents required, to the Resume/CV document upload section at the bottom of the My Experience page. We appreciate your interest in joining our team and look forward to receiving your application!

Important: You will not be able to modify your application after you submit it. The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.