[Hiring] Senior Manager, B2B & Channel Marketing @Isc2

Role Description

ISC2 is seeking a Senior Manager, B2B and Channel Marketing to lead strategic marketing for B2B and channel growth within the global cybersecurity ecosystem. In this role, you will partner closely with sales, channel and marketing leadership to translate commercial priorities into focused, insight-led marketing strategies that build demand, strengthen partner engagement, support pipeline growth and deepen ISC2’s relevance with employers, enterprises, government organizations, small and medium sized businesses (SMBs), training partners and other partner audiences globally.

You will serve as the primary marketing partner for B2B and channel partner stakeholders, bringing strategic clarity, commercial judgement and strong execution discipline to go-to-market activity across ISC2’s certifications, training, professional development, events and membership value propositions. This high-impact role requires a confident marketer who can operate as both a strategic partner and hands-on leader.

• Develop and lead the B2B and channel marketing strategy in partnership with sales, channel and marketing leadership.
• Serve as the senior marketing partner for B2B and channel stakeholders, providing strategic counsel, marketing recommendations, campaign planning and performance insight.
• Build integrated demand generation plans that support growth objectives across clearly defined B2B audiences.
• Develop account-based marketing strategies and targeted campaign approaches for priority accounts, sectors, regions or partner groups.
• Translate sales and channel priorities into clear marketing briefs, audience strategies, messaging frameworks and activation plans.
• Collaborate with cross-functional teams to deliver coordinated B2B and channel activity across campaigns, content, events, digital, communications, operations and analytics.
• Strengthen partner and channel activation across ISC2’s partner ecosystem through co-marketing, partner communications, sales enablement, campaign toolkits, event support and clear value proposition development.
• Adapt ISC2’s value proposition for organizational buyers, employers, channel partners and decision-makers.
• Apply cybersecurity market insight, customer intelligence, competitive context, buyer understanding and performance data to identify opportunities.
• Establish and monitor KPIs for B2B and channel marketing.
• Manage budgets, timelines, resources and external partner activity.
• Lead and develop direct reports by providing direction, coaching, prioritization and support.
• Provide clear reporting and recommendations to marketing and commercial stakeholders.
• Demonstrate commitment to diversity, equity and inclusion.
• Miscellaneous projects and duties as assigned.

Qualifications

• Knowledge of the cybersecurity industry, including key market players, buyer groups, industry events, partner ecosystems and potential marketing partnership opportunities.
• Experience partnering with sales, channel or commercial leadership to build marketing plans that support pipeline, account growth, partner activation or revenue objectives.
• Experience developing integrated campaigns across digital, email, paid media, events, content, social, partner and sales enablement channels.
• Experience using CRM, marketing automation and reporting tools to track performance, optimize activity and demonstrate marketing impact; Salesforce and Marketing Cloud preferred.
• Strong understanding of segmentation, buyer journeys, partner ecosystems, sales enablement, account engagement and campaign measurement.
• Experience marketing complex products, services, education, training, certification, technology or professional development solutions.
• Global marketing experience and ability to adapt strategies across markets, regions and stakeholder groups.
• People management or team leadership experience.
• Budget management and resource planning experience.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 8+ years of progressive marketing experience, including significant responsibility for B2B demand generation, partner marketing, channel marketing or account-based marketing.
• Experience working with AI tools or a demonstrated willingness to learn.

Benefits

• The pay range for this position is $136,620 - $156,613/Yr.
• This position is eligible to participate in ISC2's annual discretionary bonus program.
• Information regarding our comprehensive benefits package is available.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law.