Role Description
Marketbridge is seeking a Senior Manager, Advanced Media Partnerships to help develop and activate integrated, performance-driven media strategies for complex B2B clients. This role sits within our broader Media practice as part of our Channel Strategy & Activation team. The team plans across channels including:
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Programmatic media
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Direct publisher buys
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Out-of-home (OOH)
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Connected TV (CTV)
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Broadcast
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Experiential
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Emerging platforms
In this role, you will:
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Translate client business and marketing objectives into thoughtful, actionable media plans.
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Bring together audience strategy, channel mix, investment planning, measurement, and performance insights.
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Create programs that connect brand and demand and support meaningful business outcomes.
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Work closely with colleagues across various teams to ensure media plans are strategically sound, executed effectively, and continuously optimized.
Qualifications
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Six or more years of experience in media strategy, planning, or integrated media, ideally within an agency environment.
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Strong experience developing B2B media strategies and plans for complex or enterprise clients.
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Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels.
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Experience managing, coaching, or mentoring media professionals and supporting the quality of their work.
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Strong analytical skills, with the ability to interpret media performance and translate findings into clear optimization recommendations.
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Client-facing experience, including presenting strategic recommendations to director-, vice president-, and executive-level stakeholders.
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Experience developing partner relationships and negotiating with media vendors.
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Excellent presentation, communication, and storytelling skills.
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Familiarity with media planning, research, buying, measurement, and audience platforms such as Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, or Demandbase is a plus.
Requirements
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Develop integrated media strategies and plans for complex B2B clients, translating business and marketing objectives into clear channel, audience, investment, and measurement recommendations.
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Build cross-channel media plans spanning various media types.
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Define the role of each channel throughout the buyer journey.
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Manage, coach, and develop a team of media planners and buyers.
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Partner with activation specialists to translate media strategies into effective execution.
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Use performance data and insights to recommend strategic optimizations.
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Partner with various disciplines to develop cohesive brand-to-demand programs.
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Contribute to planning frameworks, tools, standards, and processes.
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Evaluate emerging channels and technologies for client opportunities.
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Build strong relationships with media partners and vendors.
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Support vendor evaluations and negotiations.
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Present media strategies and performance insights to client stakeholders.
Benefits
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ποΈ Time Off & Flexibility β Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents).
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π Health & Wellness β Comprehensive medical benefits and free premium access to the Calm app.
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π° Financial Security β 401(k) with a 3% company contribution, life insurance, long-term disability, and AD&D coverage.
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π Learning & Growth β A professional development fund ($500) and continuous learning programs.
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π» Tech & Perks β Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access, and exclusive discounts.