[Hiring] Senior Lifecycle & Retention Strategist @Paired

Role Description

We are looking for experienced Lifecycle & Retention Growth Strategists who can take ownership of customer retention, lifecycle marketing, and growth initiatives. This is a strategic, hands-on role for someone who understands how to turn customer and performance data into actions that improve revenue, retention, engagement, and customer lifetime value.

• Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints based on business needs.
• Analyze customer, campaign, retention, and revenue data to identify opportunities and determine what should be tested or optimized.
• Develop and execute experiments around offers, messaging, segmentation, customer journeys, subscription conversion, retention, and lifecycle engagement.
• Build and optimize lifecycle programs, including campaigns, automated flows, onboarding, post-purchase, winback, cancellation/save journeys, and other retention initiatives.
• Translate data and customer behavior into clear strategic recommendations and actionable plans.
• Own performance against key business outcomes such as revenue, retention, customer lifetime value, subscription take rate, churn, or lifecycle program performance.
• Work directly with clients, founders, or senior stakeholders to present performance, recommendations, and strategic priorities.
• Lead and coordinate cross-functional teams including copywriters, designers, project managers, developers, and other marketing specialists.
• Provide clear briefs, direction, feedback, and quality control to ensure execution aligns with strategy and brand requirements.
• Troubleshoot lifecycle marketing, CRM, subscription, or customer journey issues and provide practical solutions.
• Identify opportunities to improve processes, systems, and workflows, including the use of AI and automation where appropriate.
• Monitor account/customer health and proactively identify risks, performance gaps, and opportunities for improvement.
• Help build scalable playbooks, processes, and best practices that improve lifecycle and retention performance across the business.

Qualifications

• 5+ years of experience in lifecycle marketing, retention marketing, CRM, growth marketing, email/SMS marketing, subscription growth, or a closely related field.
• Strong understanding of DTC/ecommerce, consumer, subscription, or digital businesses and how customer retention contributes to revenue and profitability.
• Proven experience using data to make strategic marketing or growth decisions rather than simply executing predefined campaigns.
• Strong experience with lifecycle marketing platforms such as Klaviyo or comparable CRM/marketing automation tools.
• Hands-on understanding of customer segmentation, automated journeys/flows, retention programs, experimentation, and performance optimization.
• Experience owning measurable business outcomes such as revenue, retention, churn, LTV, conversion, subscription growth, or lifecycle performance.
• Strong analytical skills and the ability to translate performance data into clear recommendations and next actions.
• Comfortable working directly with clients, founders, CMOs, or senior stakeholders and communicating recommendations with confidence.
• Strong project ownership and organizational skills, with the ability to manage multiple priorities without losing attention to detail.
• Able to work cross-functionally and direct or collaborate with creative, project management, development, and marketing teams.
• Strong written and verbal English communication skills suitable for client-facing work.
• Self-directed, commercially minded, proactive, and comfortable operating in fast-moving environments.
• Strong attention to detail and ownership mentality; you check your own work and take responsibility for outcomes, not just assigned tasks.
• Experience using AI tools such as ChatGPT or Claude to improve marketing workflows, analysis, content development, or operational efficiency is a plus.

Benefits

• Competitive USD compensation based on experience and client requirements.
• Remote flexibility – work from anywhere while collaborating with international teams.
• Opportunities to work with international companies across ecommerce, DTC, subscription, and digital businesses.
• High-ownership roles with exposure to strategy, experimentation, and business growth.