[Hiring] Paid Ads Specialist @Foundation Health Canada

Role Description

As a Paid Ads Specialist, you will run Foundation Health's advertising on Google Ads, Meta, and Amazon. Your responsibilities include:

• Building campaigns, keyword lists, and audiences.
• Writing ad copy and testing creative.
• Monitoring spend and results.
• Reporting back with clear next steps.
• Ensuring compliance with healthcare advertising policies.

This is a remote position, and you can work from anywhere. It is a casual, on-call contract role. You will take on work as campaigns need attention, such as:

• New campaign builds.
• Account reviews.
• Performance problems.

The ideal candidate reports honestly, flags problems early, and understands the limits of healthcare advertising policies.

Qualifications

• 3+ years running paid campaigns, with real experience on Meta, Google, and Amazon.
• Experience with Google Search and Performance Max, and Meta lead or sales campaigns.
• Amazon Sponsored Products and Sponsored Brands experience.
• Strong with Google Analytics 4, conversion tracking, and UTM tagging.
• Comfortable with budgets, ROAS, and cost per lead.
• Honest reporting: you tell us when something is not working.
• Clear written English.
• Experience with healthcare, clinic, or wellness advertising and its policy limits is an asset.
• Looker Studio or similar reporting is an asset.
• Ecommerce and WooCommerce experience is an asset.
• Keen to use AI tools every day, with the judgment to check their output before acting on it.

Requirements

• Performance focus: Ties every change to cost per lead, ROAS, or another agreed goal.
• Analytical thinking: Finds the cause of a problem before changing the account.
• Honesty: Reports results as they are, including what did not work.
• Compliance: Knows what healthcare ads can and cannot say.
• Communication: Gives clear written updates and next steps.

Benefits

• Flexible, work-from-home, on-call work that you accept when you have capacity.
• Direct access to our marketing leads and clear written briefs.
• Paid monthly, with a paid account audit exercise as part of the hiring process.
• The opportunity to work on a healthcare brand that is growing across family medicine, allied health, home care, and self-testing.

Company Description

Foundation Health is a Canadian, patient-focused healthcare company specializing in:

• Family medicine.
• Allied health.
• Home care.
• Self-testing products ranging from pregnancy and fertility to COVID-19 and flu.
• Virtual care.

Our marketing team is small and works directly with our marketing leads. We are building a flexible, remote bench of specialists we can call on as work comes up.

Foundation Health proudly celebrates the diversity in our country and amongst our staff. We strongly encourage applications from people of under-represented communities, including Indigenous, migrant, people of color, and LGBTQ2S+ individuals.