[Hiring] Senior Lead, Field Marketing @Forterro

Role Description

We are seeking a dynamic, strategic, and hands-on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth. This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.

Responsibilities

• Team Leadership & Alignment
  • Lead and mentor regional BDR managers and individual contributors across Europe and the US
  • Build a unified global BDR culture focused on collaboration, accountability, and results
  • Foster knowledge sharing and team cohesion across time zones and geographies
• Performance Culture & KPIs
  • Define and implement a unified set of performance KPIs and productivity metrics
  • Build a culture of continuous improvement, feedback, and high output
  • Monitor and report on team performance, pipeline contribution, and attainment
• Strategy & Process Optimization
  • Evaluate current tools, cadences, messaging, and processes across all regions
  • Standardize best practices in outreach, qualification, and handoff to Sales
  • Partner with Marketing and RevOps to refine lead flows and improve conversion rates
• Hiring, Onboarding & Enablement
  • Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
  • Ensure regular coaching, training, and career development planning
  • Drive retention and engagement through clear paths for progression and performance

Qualifications

• 8+ years of experience in BDR/SDR leadership roles, including multi-region team management
• Proven track record of building or transforming BDR organizations at scale
• Strong understanding of performance metrics, sales development strategies, and lead management
• Experience aligning teams around unified KPIs and playbooks across markets
• Excellent communication, coaching, and cross-cultural collaboration skills
• Fluent in English
• Willingness to travel occasionally to regional offices and events