[Hiring] Senior Integrated Marketing Manager @TAXWELL

Role Description

TaxAct is seeking a Senior Integrated Marketing Manager to lead its U.S. Hispanic marketing strategy and integrated go-to-market planning. This role will define how TaxAct builds relevance, trust, and growth with Hispanic consumers, translating business objectives and consumer insights into a cohesive strategy across:

• Brand
• Performance Marketing
• CRM
• Product
• PR
• Creators
• Partnerships
• Spanish-language customer experience

The (Sr.) Marketing Manager will own the relationship with TaxAct’s U.S. Hispanic marketing agency and serve as the internal subject-matter leader for the Hispanic consumer opportunity. This person will:

• Establish audience priorities
• Shape positioning and messaging
• Lead integrated briefs and campaign planning
• Ensure that work is culturally relevant, native-quality, and aligned with the broader TaxAct brand

Success requires balancing long-term brand development with near-term acquisition and revenue goals. The role will partner closely with Performance Marketing and Analytics to evaluate results and optimize activity, ensuring that channel decisions support a clear audience and brand strategy.

Qualifications

• Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline.
• Demonstrated track record developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work, from audience insight and briefing through execution, measurement, and optimization.
• Meaningful experience marketing to U.S. Hispanic consumers, with a nuanced understanding of cultural, linguistic, behavioral, and generational differences within the market.
• Professional fluency in English and Spanish, with the ability to evaluate Spanish-language strategy, copy, creative, and experiences for meaning, tone, cultural relevance, and brand alignment.
• Experience leading agencies and cross-functional teams from strategy and briefing through execution, measurement, and optimization.
• Strong understanding of paid, owned, earned, and lifecycle marketing, with the ability to evaluate channel performance without treating channel execution as the sole marketing strategy.
• Experience using consumer research, brand metrics, and acquisition data to make decisions and communicate recommendations to senior stakeholders.

Requirements

• Develop and own TaxAct’s U.S. Hispanic marketing strategy, including audience priorities, consumer insights, positioning, messaging, growth objectives, and the role of Spanish- and English-language communications.
• Lead annual and seasonal integrated marketing planning, defining how Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and owned channels work together across the consumer journey.
• Translate business, brand, and audience objectives into clear integrated briefs for internal teams and agency partners.
• Lead the U.S. Hispanic agency relationship, setting the strategic direction, evaluating recommendations and creative work, and holding partners accountable for cultural relevance, quality, effectiveness, timing, and business results.
• Champion the Hispanic consumer within TaxAct, bringing cultural and marketplace insights into brand, product, experience, and channel decisions.
• Partner with Brand and Research to develop and validate culturally relevant positioning, messaging, creative platforms, and customer experiences.
• Partner with Performance Marketing & Media on media strategy, allocation, flighting, and optimization, ensuring that channel execution reflects the broader Hispanic audience and brand strategy.
• Own the quality and consistency of the Spanish-language customer experience across advertising, content, CRM, landing pages, and the end-to-end product journey.
• Establish a balanced measurement framework spanning awareness, consideration, engagement, acquisition, conversion, revenue, CPA, ROAS, and longer-term brand and customer growth.
• Use consumer research, cultural insight, brand measures, and channel performance to improve the strategy and integrated marketing plan throughout the season.

Benefits

• Opportunity to grow your career within a collaborative and fast-paced marketing organization.
• Hands-on experience working across brand, product, and digital experiences.
• A team environment that values ownership, initiative, and partnership.
• Remote working culture.