[Hiring] Senior Marketing Manager - Demand Generation @ALPHA VIDEO & AUDIO INC

Role Description

Alpha is seeking a Senior Manager of Demand Generation & Marketing Operations who sees opportunity where others see obstacles, thrives on ambitious performance goals, and wants the authority to influence how results are achieved.

Your challenge will be to turn market opportunities into strategic campaigns, stronger account engagement, and measurable pipeline growth.

• Take ownership of demand generation performance and identify opportunities to accelerate growth.
• Challenge existing marketing approaches, test new ideas, and pursue strategies that deliver stronger results.
• Turn broad business objectives into actionable campaigns that influence target accounts and generate qualified opportunities.
• Maximize HubSpot's capabilities to improve automation, visibility, campaign performance, and sales alignment.
• Build and advance account-based marketing strategies that move prospective customers through complex buying cycles.
• Identify gaps in existing systems and processes, then implement solutions that improve speed, efficiency, and scalability.
• Connect campaigns, content, events, digital marketing, and sales outreach into coordinated growth initiatives.
• Develop reporting that reveals what's working, what isn't, and where the greatest opportunities exist.
• Partner directly with Sales leadership to improve lead qualification, follow-up, and pipeline contribution.
• Direct outside marketing partners and resources to achieve business objectives.
• Explore emerging technologies, including AI, to create competitive advantages and accelerate performance.

Qualifications

• 6+ years of progressive B2B marketing experience, including demand generation or marketing operations.
• 3–5 years of hands-on HubSpot experience, including workflows, segmentation, campaigns, lifecycle management, reporting, and data governance.
• Demonstrated success developing campaigns that generate qualified pipeline or measurable revenue impact.
• Experience building account-based marketing programs and partnering closely with Sales.
• The ability to translate business goals into marketing strategies and execute them.
• Experience improving marketing systems, automation, campaign processes, and reporting.
• Strong communication skills and the ability to influence stakeholders across departments.
• Experience managing external agencies, vendors, and marketing resources.

Requirements

• Experience in professional AV, broadcast, enterprise technology, systems integration, software, or other complex B2B solutions is valuable.
• Familiarity with ZoomInfo, Apollo, LinkedIn Campaign Manager, Google Ads, AI-driven marketing tools, or related technologies is a plus.

Benefits

• Competitive compensation structure with the potential for performance-based incentives tied to measurable business impact.