[Hiring] Senior Growth Marketing Lead @World Vision, Inc.

Role Description

World Vision is seeking a mission-oriented team member to join our Marketing division as a Senior Growth Marketing Lead. In this role, you will own the Sponsorship Extension system, designing ethical, insight-led upsell and cross-sell experiences that increase average gift and lifetime value (LTV) without degrading retention or sponsor trust. This role architects and governs extension strategy across priority pathways, partnering with journey owners to embed extensions into the sponsor lifecycle at the right moments.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience.
• 8 years of experience in growth marketing, lifecycle marketing, direct response fundraising, or related roles with accountability for revenue and retention outcomes.
• Demonstrated experience owning direct mail programs (strategy, segmentation, testing, production timelines, and vendor/agency management).
• Strong experimentation and measurement background, including incrementality testing, cohort/funnel analysis, and communicating performance insights to stakeholders.
• Preferred: experience in nonprofit fundraising and/or planned giving marketing, with comfort partnering in compliant communication of gift options, and messaging for the senior donor market.

Requirements

• Must be authorized to work in the U.S.A for any employer.

Benefits

• Estimated hiring range: $96,500 - $137,030.
• The posted hiring salary range reflects pay for U.S. locations and is determined using market data and internal compensation guidelines. Actual compensation may vary depending on the candidate’s geographic location, job-related experience, and applicable laws.

Responsibilities

• Keep Christ central in individual and corporate life; actively participate in and contribute to the spiritual disciplines of the organization.
• Help carry out our Christian organization’s mission, vision, and strategies.
• Own the Sponsorship Extension system, including strategy, governance, and a sequenced roadmap of ethical upsell and cross-sell opportunities.
• Design extension offer frameworks including audience eligibility, ask arrays, positioning, messaging, and timing.
• Embed extensions into lifecycle journeys by partnering with various teams to integrate prompts, content, and decisioning.
• Partner with Sr. Channel Campaign Manager to oversee Sponsorship extension execution and Planned Giving cross-sell programs.
• Lead marketing strategy and execution to grow Planned Giving pipeline from sponsor and donor audiences.
• Build and govern an experimentation roadmap for extensions, partnering with Analytics to design tests and measure impact.
• Define and monitor extension performance metrics and translate insights into prioritization and scaled improvements.
• Partner with Legal/Compliance, Finance/FP&A, Support/Service, and Brand governance to steward donor trust.
• Work collaboratively with team members when assigned to work as part of a team.
• Perform other duties as assigned.
• Maintain awareness of corporate goals, objectives, organizational announcements, and activities.

You Bring These Skills

• Strong experimentation and measurement background, including incrementality testing, cohort/funnel analysis, and communicating performance insights to stakeholders.
• Strong communication skills.
• Alignment with World Vision’s Christian mission and values.

Company Description

We're a global Christian humanitarian organization. We partner with children, families, and their communities to empower them as they reach their full potential by tackling the causes of poverty and injustice. For 75 years, World Vision has followed Jesus' example to show unconditional love to the poor and oppressed. We serve every child regardless of faith.

What Happens Next?

Due to the high volume of applications, only short-listed candidates will be contacted for an initial phone conversation with a recruiter. We encourage you to submit a PDF resume and a cover letter. Our goal is to fill this vacancy with the right person in the shortest amount of time.