Role Description
Join Phiture's CRM & Retention team as a Senior CRM Consultant, covering maternity leave for one of our most senior consultants on our flagship HBO Max account. You'll lead high-impact CRM and lifecycle marketing programs for one of our largest and most technically demanding clients, working across EMEA (and APAC). This is a hands-on role combining deep technical Braze expertise with senior-level client relationship ownership β you'll be the primary point of contact for key stakeholders, responsible for maintaining the trust and quality bar this account has built over several years, including award-winning campaign work (Braze Torchie Awards, People's Choice Award for CRM Campaign of the Year). This is a fixed-term engagement (approx. 5-6 months) starting mid-November to early December, allowing sufficient time to onboard and shadow before full handover.
Qualifications
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5+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, ideally for large-scale mobile/streaming or subscription products.
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Deep, hands-on expertise with Braze specifically - API usage, Liquid logic, webhook setups, custom events/attributes, and advanced campaign architecture.
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Comfortable performing technical audits and working directly with client product/data teams on taxonomy, tracking plans, and event schemas.
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Strong data literacy: able to query and interpret data, build dashboards, and translate findings into recommendations, using tools like Amplitude, Mixpanel, Looker, or Tableau.
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Proven experience owning senior-level client relationships independently.
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Deep understanding of retention/engagement mechanics for large consumer/subscription products.
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Proficient with HTML for messaging templates and troubleshooting cross-device layout issues.
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Excellent client communication skills and confidence leading client workshops, meetings, and audits independently.
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Fluent in English (verbal and written).
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Available to start mid-November to early December, for a fixed-term engagement of approximately 5-6 months.
Requirements
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Own Day-to-Day Client Relationship: Act as the senior point of contact for our client stakeholders, maintaining the level of trust, responsiveness, and strategic input the account is known for.
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Lead CRM Technical Architecture & Audits: Conduct advanced audits of CRM setups, ensuring accurate data flows and scalable architecture within Braze.
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Maximize Braze Capabilities: Deeply leverage Braze's advanced personalization and automation capabilities to maintain and evolve our clientsβ lifecycle programs.
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Manage Lifecycle Campaign Execution: Own planning and execution of end-to-end lifecycle marketing strategies across channels aligned to HBO Max's user journeys and business goals.
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Cross-Functional Orchestration: Collaborate closely with Creative, Retention, Martech, and CRM Ops counterparts to keep campaigns aligned and delivered on time.
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Data Integrity & Technical Troubleshooting: Work with client dev/data teams to validate event instrumentation, user segmentation logic, and troubleshoot CRM workflows.
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Drive Experimentation: Design and implement A/B and multivariate tests across channels to optimize lifecycle touchpoints.
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Analyze & Report on Performance: Translate retention/engagement KPIs and cohort behavior into clear, actionable insights and recommendations.
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Coach where needed: Support and mentor any freelance or junior support resources allocated to the account during the engagement.
Benefits
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Flexible Remote Work β Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally.
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Generous Vacation Allowance β Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions.
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Quarterly Bonus Opportunities β Boost your earnings through our quarterly bonus scheme.
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Mental Wellness Prioritized β Free, confidential mental health support from licensed therapists.
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Personal Development Investment β β¬1,000 annual personal growth budget and 10 dedicated learning hours each month.
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Flexible Working Hours β Shape your workday around your lifestyle and productivity.
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Vibrant Berlin Office β Enjoy a flexible, pet-friendly workspace at our headquarters.
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Global Team Connection β Regular team-building events and a memorable annual all-expenses-paid company offsite.
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Tailored Career Growth β A personalized career roadmap and development plan.
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Home Office Allowance β Monthly remote-work cash allowance to level up your home workspace.
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Premium Onboarding Kit β Branded Phiture gear and your very own MacBook from day one.
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Thoughtful Celebrations β Responsibly sourced birthday, anniversary, and seasonal gifts.