[Hiring] Senior Group Marketing Manager @Intuitive

Role Description

This position will lead and implement strategic marketing programs and develop surgeon champions to support the launch and drive adoption of the da Vinci indications in General Surgery. This role will manage the team of Clinical Marketers in charge of defined subspecialities providing direction and supporting individual development.

• Understand your market
• Serve as the subject matter expert for General Surgery.
• Analyze European market dynamics in growth areas to establish clear adoption drivers and barriers.
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
• Work with the VP, Europe Marketing and MACA to design, develop and execute European marketing strategies, value messaging, and tactics with a demonstrated ROI in focused General Surgery indications.
• Maintain alignment on target procedures/products.
• Align frequently and rollout strategic initiatives with market/country marketing and sales leadership.
• Support and coach team members on how to prioritize.
• Work with the Training team to develop and implement a structured and standardized training pathway.
• Work closely with clinical affairs to develop and implement publication strategies.
• Work closely with European product marketing teams to define marketing promotion and product requirements.
• Work closely with global clinical development team to identify surgeon KOLs.
• Build Value Props Stories, Tools, Events and Engage 3Ps.
• Partner and lead across functions to include market/global marketing, sales and training department.
• Deliver European clinical & capital marketing and sales tools to achieve short and long-term goals.
• Develop Speaker/ Teacher/ CaseObs/ Executive KOLs.
• Develops and builds surgeon champions (KOLs) by market segment.
• Working with team members and country marketing, develop proctors and course hosts.
• Quantify the Impact (QTI) – clinical, economic, strategic evidence.
• Work closely with national and global Market Access team serving as SME.
• Develop and Validate Clinical and Economical data with case observation centers and surgeon champion.
• Align with relevant Surgical and Executive societies.
• Develop and implement Intuitive’s presence at European conferences.
• Develop and execute European society collaboration initiatives in training and education.

Qualifications

• Bachelor's degree in life science or business discipline. MBA preferred.
• 12+ years of experience, including 7 years of Clinical/Product marketing experience in a therapeutic medical device company.
• General Surgery experience preferred.
• Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired.
• 3+ years of successful management and talent development experience and training.
• Language (spoken and written): Required: fluent in English; Preferred: fluent in German and/or French.
• Proven ability to effectively position procedure/product messages and develop strong sales support.
• Demonstrated success in building clinical education and marketing programs.
• Experienced leading departmental and cross-functional projects and project teams.
• Strong track record of leading strategic initiatives from concept to completion.
• Proven success integrating business insights into broad Marketing strategies and plans.
• Superior verbal/written communication, teamwork, and interpersonal skills.
• Self-starter with ability to take leadership in unstructured environment.
• A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks.
• Strong knowledge of the MS Office product suite.
• Ability to travel 60%. International travel required.

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

• Pioneer and leading company in the field of robotic-assisted surgery.
• Foster an inclusive and diverse team, committed to making a difference.
• Invest in team members to support their long-term growth.
• Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients.