[Hiring] Marketing Manager @hotelbird GmbH

Role Description

As Marketing Manager (m/w/d), you will connect creative marketing with AI, data-driven decisions, and a deep understanding of our products. You will develop relevant content, make our technology understandable, and ensure that our marketing activities create measurable value.

• AI-driven Marketing: Utilize AI tools to create content, optimize marketing processes, and explore new opportunities for efficient and scalable implementation.
• Content Marketing: Conceptualize and create target group-oriented content for our website, social media channels, newsletters, and other communication formats.
• Product Marketing: Translate complex product functions, technical solutions, and new features into understandable messages, compelling use cases, and relevant content for our target groups.
• Marketingkampagnen: Plan, coordinate, and optimize marketing campaigns in close collaboration with our technology and sales partners.
• Website & digitale Präsenz: Continuously develop our website and digital touchpoints, optimizing content, user navigation, and conversion.
• Performance & Optimierung: Analyze the performance of our marketing channels and campaigns, derive concrete measures, and develop our marketing activities based on data.
• Marketing Automation: Identify automation potentials and use AI and suitable tools to make recurring tasks and workflows more efficient.
• Cross-funktionale Zusammenarbeit: Work closely with Sales, Product, and Partner Management to translate product innovations, customer needs, and company goals into effective marketing measures.

Qualifications

• At least three years of experience in Digital Marketing, Content Marketing, or Product Marketing, preferably in the SaaS or technology sector.
• Curiosity about new technologies and targeted use of AI tools to develop content, improve processes, and make marketing more efficient.
• Good sense for relevant content, clear messages, and target group-oriented communication across various channels.
• Ability to quickly grasp complex products and technical contexts and convey them understandably.
• Hands-on mentality with the ability to develop own ideas, implement them independently, and take responsibility from conception to success measurement.
• Data-driven approach with the ability to evaluate the performance of measures and use insights for continuous optimization.
• Ability to prioritize multiple tasks and projects, maintain oversight, and work self-organized.
• Clear communication skills and a collaborative spirit, actively contributing ideas while working with different teams.
• Fluent in German and English.

Benefits

• Opportunity to contribute your ideas and actively develop our marketing.
• Work with modern AI tools and shape how we establish future-proof content and marketing processes.
• Diverse tasks combining content, product marketing, campaigns, and automation in a versatile role.
• Short decision-making paths with a focus on personal responsibility, direct communication, and collaboration at eye level.
• Personal development opportunities to expand your knowledge, try new approaches, and grow professionally and personally.
• A strong team with a motivated, open, and supportive environment that allows for plenty of room for your own ideas.
• Flexible working hours and the possibility to work remotely.
• Access to our sports offerings through Urban Sports Club.
• Enjoy team events, company celebrations, and regular exchanges within the team.