[Hiring] Senior Director - Search & Display @PX Inc.

Role Description

We're looking for a Director of Search & Display to own paid acquisition across search, display, and video — from strategy through execution, expansion, and optimization. You'll drive annual gross margin growth for your channel while operating with full ownership: building scalable systems, shaping creative direction within our brand standards, and partnering cross-functionally to lift lead conversion and overall marketplace performance. This is a role for someone with an entrepreneurial mindset who wants to fight for their channel's results and build something repeatable.

What You'll Do

• Revenue Ownership
  • Own and achieve annual gross and net revenue targets for your channel(s)
  • Develop and execute channel expansion strategies to accelerate growth
  • Manage and optimize multiple traffic networks to maximize profitability
  • Communicate the resources and growth levers needed to hit performance goals
• Strategy & Performance Leadership
  • Lead strategy across search, display, and video acquisition
  • Develop the creative vision for the channel within company branding and quality standards
  • Continuously test, iterate, and optimize campaign structure, targeting, and creative
  • Drive consistent multi-vertical growth aligned with seasonality and long-term scaling goals
  • Maintain best-practices documentation to build repeatable systems
• Website & CRO Collaboration
  • Partner closely with the Website CRO team to improve lead conversion rates
  • Keep site vision aligned with traffic strategy
  • Provide performance insights that inform the landing page testing roadmap
• Compliance & Risk Management
  • Ensure campaigns and messaging stay compliant with regulatory and client requirements
  • Proactively monitor network and regulatory changes to mitigate risk
  • Keep documentation of best practices, learnings, and processes organized
• Team Leadership & Development
  • Coach, train, and develop the people on your team
  • Set clear accountability standards and performance expectations
  • Support your team's career growth and performance improvement
• Stakeholder Communication
  • Present progress toward goals clearly and concisely to leadership
  • Report on margin performance, testing velocity, and growth initiatives
  • Advocate for your channel and back your strategic decisions with data

Qualifications

• 7+ years in performance/direct-response media, with meaningful time spent in lead generation specifically (not just brand or ecommerce)
• A track record managing significant monthly media spend across search, display, and video
• Expert-level, hands-on experience running campaigns in Google Ads, Microsoft Ads
• Proven ability to manage multiple paid traffic networks simultaneously
• Deep fluency in lead gen economics — CPL, CPA, lead-to-sale conversion, and how traffic quality translates to downstream margin, not just platform-reported ROAS
• Takes an analytics driven approach and has fluency in data requirements to manage performance
• Preferably has operated in both home services and insurance lead generation verticals
• Working knowledge of TCPA, DNC, and other advertising compliance requirements relevant to lead gen
• Strong leadership ability, with experience coaching and developing a team
• An entrepreneurial mindset and a full ownership mentality
• Excellent organizational and process skills, with a habit of documenting what works
• Clear, confident communication with the ability to present performance to stakeholders

How Success Is Measured

• Achievement of annual net revenue targets
• Consistent year-over-year multi-vertical growth
• Expansion of channel capacity and scalability
• Measurable performance growth and skill development of your direct reports

Benefits

• Join a collaborative, international team with strong growth ambitions
• Opportunity to shape and influence culture and employee experience
• Competitive Compensation Package: Recognizing and rewarding your impact
• Comprehensive Benefits: Health, vision, and dental insurance