[Hiring] Senior Director, Paid Media @Kaseya Careers

Role Description

Kaseya is seeking a Senior Director, Paid Media to own the strategy, execution, and performance of the company's global paid media investment. This leader will manage a significant multi-channel budget spanning:

• Paid search (Google, Bing)
• Paid social (LinkedIn, Meta, YouTube)
• Programmatic display
• Video
• Content syndication
• Emerging channels

Reporting to the VP, Digital Marketing, the Senior Director will build much of this function from the ground up — designing the processes, playbooks, measurement frameworks, and channel strategies that will scale with the business. This is a builder's role for a leader who likes to get their hands dirty, combining deep channel expertise with rigorous financial discipline.

Key Responsibilities

• Own the global paid media strategy and budget.
• Build the operational foundation of the paid media function — processes, playbooks, campaign workflows, QA standards, and reporting cadences.
• Stay hands-on in the work: in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing.
• Set channel-level targets for pipeline, CAC, ROAS, and efficiency; forecast, allocate, and reallocate spend based on performance data.
• Build, lead, and develop a team of paid media managers and channel specialists.
• Own the measurement and attribution framework for paid media in partnership with marketing operations and analytics.
• Partner with demand generation on integrated campaign strategy.
• Collaborate with product marketing and brand teams to ensure ad creative, messaging, and landing experiences convert.
• Drive continuous optimization of the paid funnel in partnership with web and conversion rate optimization teams.
• Stay ahead of platform changes, privacy and signal-loss shifts, and emerging paid channels.
• Present performance, forecasts, and investment recommendations to executive leadership on a regular cadence.

Qualifications

• 10+ years of digital marketing experience with deep specialization in paid media.
• 5+ years leading paid media teams and owning eight-figure or high seven-figure annual budgets.
• Proven track record driving pipeline and revenue through paid channels in B2B software or technology.
• Expert-level command of major paid platforms (Google Ads, LinkedIn Campaign Manager, Meta, programmatic DSPs).
• Strong analytical and quantitative skills.
• A builder's track record: standing up or significantly rebuilding a paid media function.
• Genuinely hands-on operator at the senior level.
• Demonstrated success building and developing high-performing in-house teams.
• Executive communication skills.

Preferred Qualifications

• Experience in high-velocity, high-volume B2B demand generation environments.
• Familiarity with the IT management, security, or infrastructure software landscape.
• Experience with media mix modeling and navigating privacy-driven measurement change.
• Experience at a company that scaled through acquisition.
• Familiarity with ABM platforms and paid ABM execution.

Benefits

• Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.