[Hiring] Senior Director of Retail Marketing @Comfrt

Role Description

As Comfrt continues to expand across retail, wholesale, and experiential channels, we are seeking a strategic and commercially minded Senior Director of Retail Marketing to lead our physical brand experience. This role will own the strategy and execution of Comfrt’s retail marketing ecosystem, including:

• Store launches
• Retail experiences
• Wholesale partnerships
• Local market activations
• Customer engagement initiatives

Working cross-functionally with Brand, Creative, Retail Operations, Merchandising, Marketing and Growth teams, you will develop scalable retail marketing strategies that strengthen brand awareness, drive traffic and revenue, and support Comfrt’s continued expansion.

Qualifications

• 8-10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing within fashion, apparel, lifestyle, or consumer brands.
• Hands-on experience driving retail traffic and sales through a mix of channels, including local digital/paid media, influencer and affiliate marketing, and events.
• Proven success developing and executing retail marketing strategies across physical retail environments, including store openings, retail expansion, and experiential activations.
• Experience partnering with retail operations, merchandising, creative, commercial, and growth teams.
• Strong understanding of retail marketing, consumer behavior, visual merchandising, and customer experience.
• Demonstrated ability to lead cross-functional initiatives in a fast-paced, high-growth environment.
• Experience managing budgets, agencies, vendors, and external partners.
• Strong analytical skills with the ability to leverage data and insights to drive strategic decisions.
• Exceptional communication, organizational, and stakeholder management skills.
• Experience building, mentoring, and leading high-performing teams.

Requirements

• Lead marketing strategy for new store openings from pre-launch to post-opening.
• Develop repeatable launch playbooks to support future retail expansion into 2027.
• Identify opportunities to drive awareness, traffic, and customer engagement in new and existing retail locations.
• Serve as Comfrt’s primary marketing partner for wholesale accounts, landlords, mall operators, and retail property management teams.
• Build strong relationships with retail partners to maximize brand visibility.
• Develop account-specific marketing strategies, promotional campaigns, and activation plans aligned with Comfrt’s brand standards.
• Ensure a consistent and elevated Comfrt brand experience across all partner retail environments.
• Develop innovative retail experiences, events, and activations that deepen customer engagement.
• Define KPIs to measure retail marketing performance.
• Manage retail marketing budgets and evaluate ROI across campaigns and activations.
• Build, mentor, and lead a high-performing retail marketing team.

Benefits

• Generous paid time off
• Company-covered health insurance
• 5% 401k match
• Discounts on all Comfrt products

Company Description

Comfrt is one of the fastest-growing direct-to-consumer apparel brands, redefining what comfort means through elevated essentials designed for everyday life. Our mission goes beyond clothing—we are building a global community centered around comfort, confidence, mental wellness, and inclusivity.