[Hiring] Senior Director, Marketing @Centene Corporation

Role Description

Drive market-leading business acquisition growth and retention through national operating scale and consumer-insight driven marketing activations for our ICHRA plans.

• Advance Individual Coverage Health Reimbursement Arrangement (ICHRA) adoption as a market-based alternative to traditional employer-sponsored health insurance.
• Build 5-year, growth-oriented, integrated multichannel marketing strategies across multiple touchpoints and channels.
• Execute associated annual marketing plans, connecting to line-of-business (LoB) and sales teams to deliver growth & financial commitments.
• Lead marketing team and agency partners to successfully execute annual plans, including:
  • Creative and content
  • Omnichannel media – spanning linear DRTV, CTV, digital and social media, search, radio, out-of-home
  • Web, SEO, and direct mail
• Partner with Marketing Operations & Analytics to advance capabilities in DRTV, precision marketing, and data analytics.
• Ensure relevance to target audiences with in-language, in-culture content and media.
• Set and optimize BME investment for effective allocation across all investment priorities.
• Lead day-to-day partnership with key agency partners, including creative, media, and SEO.
• Create a digital-first marketing team & culture that is:
  • Consumer & market obsessed
  • Data focused
  • Forward looking with a bias for action
• Create a culture of learning, performance, inclusion, health, and community giving.
• Equip all people managers with training and coaching to recruit and manage talent effectively.
• Empower teams to act with speed, agility, and accountability.
• Actively influence partners to develop robust new products incorporating customer insights.
• Collaborate effectively with all business partners across various functions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Master’s degree preferred.
• 10+ years of experience in marketing within a regulated industry required; health care industry experience in group benefit administration strongly preferred.
• Proven track record in organization and talent management.
• Experience in successfully leading change and demonstrated strength in talent leadership.
• Demonstrated success in partnering with and influencing key internal and external stakeholders.

Requirements

• Strong fluency and engagement across Product, Sales, Operations, Finance, HR, Compliance, etc.

Benefits

• Competitive pay
• Health insurance
• 401K and stock purchase plans
• Tuition reimbursement
• Paid time off plus holidays
• Flexible work schedules (remote, hybrid, field, or office)

Company Description

At Centene, we connect people to the care they need to live healthier lives — and the work you do here makes that impact real every day.

You’ll take on meaningful challenges that directly support individuals, families, and communities, building your skills while making healthcare more accessible and effective.

Centene is an equal opportunity employer that is committed to diversity and values the ways in which we are different.