[Hiring] Senior Director, Marketing @Two Chairs

Role Description

We're looking for a Senior Director of Marketing to lead our Marketing team and drive the strategy and systems that fuel Two Chairs growth. This leader will oversee Brand and Product Marketing, Commercial Operations, and Integrated Marketing across all of Two Chairs target audiences, with a heavy emphasis on our health plan partners. They will partner closely with Growth, Product, Clinical, Operations and Leadership to:

• Distill and communicate our complex value proposition.
• Highlight the benefits of our differentiated clinical model and technology platform.
• Strengthen our payer relationships.
• Accelerate patient demand.
• Position Two Chairs as the behavioral health provider delivering on superior clinical outcomes.

This is both a strategic leadership role and an operating role. You'll set the long-term vision for Marketing while ensuring the team delivers measurable business impact.

Qualifications

• 7+ years of marketing leadership experience within the healthcare space.
• Proven track record in B2B2C or B2B healthcare marketing (specifically targeting health plans/payers), with behavioral health experience preferred.
• Deep understanding of value-based care models, healthcare reimbursement, and the behavioral health landscape.
• A highly analytical and insights-driven mindset.
• Demonstrated success translating complex, technical, or clinical concepts into clear, high-impact marketing collateral and presentations.
• Extensive experience developing integrated marketing strategies that drive measurable business growth.
• Demonstrated success partnering with executive leadership on growth strategy.
• Experience building, scaling and leading high-performing marketing organizations.
• Excellent executive communication and cross-functional leadership skills.
• A collaborative leadership style and passion for developing teams.

Requirements

• Develop and execute the company's marketing strategy and organizational structure in support of enterprise growth objectives.
• Lead and coach a multidisciplinary marketing organization spanning Brand and Product Marketing, Integrated Marketing, Commercial Operations and Lifecycle.
• Build organizational capabilities, operating rhythms and processes that enable Marketing to scale alongside the business.
• Manage marketing budget and prioritization.
• Partner with Growth leadership to design and execute marketing strategies that accelerate adoption, expansion, and deep integration within major health plans.
• Translate complex clinical data, patient outcomes, and value-based care metrics into compelling narratives.
• Equip our commercial team with sophisticated enablement materials, competitive insights, ROI calculators, and clinical proof points.
• Identify new growth opportunities through rigorous market insights, competitive intelligence, and cross-functional collaboration.
• Own company positioning, messaging architecture, and brand strategy.
• Ensure consistent, differentiated storytelling that bridges the gap between clinical excellence and commercial value.
• Lead product positioning, messaging, launches, and commercialization strategies.
• Oversee a culture of data-informed decision-making.
• Build measurement systems that provide visibility into marketing performance across the funnel.
• Foster a culture of experimentation, continuous optimization, and data-informed decision-making.

Benefits

• The offer range is dependent on qualifications and experience. New hires can reasonably expect an offer between $220,000 and $235,000.
• Equity in a high-growth start-up.
• Paid time off, including nine paid holidays and an additional Winter Office Closure from Christmas Day (Observed) through New Year's Day.
• Comprehensive medical, dental, and vision coverage.
• 401(k) Retirement savings options.
• One-time $200 Work from Home reimbursement.
• Annual $1,000 Productivity & Wellness Stipend.
• Annual $500 subsidized company contribution to your healthcare FSA or HSA.
• Paid parental leave.