[Hiring] Senior Director, Influencer & Celebrity @Brilliant

Role Description

Brilliant seeks a full-time remote Senior Director, Influencer & Celebrity to help support the agency’s growing, award-winning full funnel marketing agency.

What You'll Do:

• Lead the team
  • Lead and mentor a team of 3-4 influencer specialists, setting the standard for strategy, execution, and craft.
  • Manage the Influencer & Celebrity budgets and talent spend.
  • Build upon the processes, playbooks, and tech stack that allows the team to scale without sacrificing quality.
• Own the client relationship
  • Serve as the senior strategic partner to client marketing leads.
  • Grow existing accounts by spotting opportunities and selling in smart, integrated expansions.
  • Partner with leadership on new business pitches, from strategy and creative concepts to talent recommendations and budget models.
• Build programs that drive results
  • Develop influencer and celebrity strategies tied directly to business goals: awareness, consideration, conversion, and retail sell-through.
  • Lead paid, earned, gifted, affiliate, and ambassador programs from concept and casting through execution and reporting.
  • Integrate creator content into paid media through whitelisting, Spark Ads, and Partnership Ads.
  • Drive social commerce and retail impact through TikTok Shop, the Amazon Influencer Program, Shopify Collabs, and retailer-focused creator activations.
• Bring in the talent
  • Source, negotiate, and manage partnerships with celebrities and high-profile talent.
  • Build and maintain a strong network of creators across tiers, platforms, niches, and content styles.
  • Negotiate rates, deliverables, usage rights, exclusivity, and whitelisting terms.
  • Ensure every campaign meets FTC disclosure guidelines and brand safety standards.
• Turn data into decisions
  • Define KPIs up front and measure what matters: engagement quality, reach, traffic, sales, ROAS, and content performance in paid.
  • Translate results into clear stories and sharper recommendations for clients and leadership.
  • Use AI and social listening tools to accelerate talent discovery, trend spotting, and reporting.
• Stay ahead
  • Keep a finger on the pulse of TikTok, Instagram, YouTube, Facebook, Pinterest, emerging platforms, and whatever the internet decides is cool next week.
  • Bring energy to every brainstorm. Share ideas, challenge the obvious answer, and push the team to think bigger.

Qualifications

• 10+ years of influencer marketing experience in consumer products, with at least 4 years managing people.
• Hands-on experience securing and managing celebrity talent partnerships, including contract and usage negotiations.
• A track record of strategizing and executing campaigns across multiple consumer categories.
• Experience owning budgets and client relationships at an agency or brand.
• Fluency in CreatorIQ, HypeAuditor, Shopify Collabs, or similar platforms.
• Working knowledge of creator whitelisting, paid amplification, and affiliate and social commerce models.
• Measures success through analytics, not vanity metrics.
• Has a point of view and presents it with confidence.
• Proactive and forward-thinking about client and campaign needs.
• Can manage up, manage down, and keep a million moving pieces running smoothly.
• Resourceful, committed, deliberate, and genuinely enjoys crossing things off the list.
• A slight obsession with Amazon, online shopping, and discovering new products.
• Loves a good brainstorm and always arrives with fresh, unexpected ideas.

Bonus Points

• Experience with parenting, baby, kids, toy, or family lifestyle brands.
• Existing relationships with talent agencies and management firms.
• Experience integrating influencer programs with PR, experiential, or retail activations.

Benefits

• Unlimited PTO.
• Paid time off between Christmas and New Year's.
• Fabulous Fridays - work day ends at 3 pm all year.
• 401K with a 3% company match (immediately vested) after initial 3 months.
• Medical, dental, and vision coverage.
• Medical and Dependent care FSA.
• Company-paid Life Insurance.
• Company-paid Long-Term Disability.

Salary

$125-150k + bonuses + commission