[Hiring] Senior Director, Brand and Integrated Marketing @Hint, Inc.

Role Description

We’re looking for a Sr. Director, Brand and Integrated Marketing to help write the next chapter of the Hint brand. This is a high-impact role for a marketer who combines sharp strategic thinking, exceptional creative judgment, strong commercial acumen, and the ability to put the pieces together to build winning 360 programs.

You’ll be one of the key leaders shaping how the Hint brand grows. You’ll lead our annual brand planning, develop the strategy behind our biggest brand moments, and independently steer integrated campaigns from brief through launch. You’ll connect consumer and cultural insight with commercial opportunity—ensuring that the work we do builds the brand while delivering meaningful business results.

You’ll be a critical partner to our Commercial and Innovation teams, helping identify where the brand can unlock growth, shaping the consumer strategy behind new products and initiatives, and bringing innovation to market in ways that strengthen both the portfolio and the Hint brand.

You’ll also define how Hint connects with our target consumer — crafting sharp social, creator and influencer, partnership and experiential strategies —building new ways for consumers to discover, engage with, and fall in love with the brand.

Qualifications

• 10+ years of experience in brand, consumer, or integrated marketing, ideally in CPG, beverage, food, lifestyle, retail, or another consumer-focused business.
• A strategic thinker who can connect consumer insight, brand strategy, innovation, and commercial opportunity into a clear growth agenda.
• Experience leading integrated campaigns end-to-end—from identifying the opportunity and writing the brief to creative development, go-to-market, launch, and optimization.
• Experience partnering closely with Sales/Commercial and Innovation teams to translate business opportunities into consumer-facing strategies and successful launches.
• Exceptional creative instincts. You know what great work looks like, can brief creative teams effectively, and have the judgment to make the work better.
• Experience building brands through social, creators/influencers, partnerships, events, experiential, or other relevant connection channels.
• The ability to operate independently and thrive in an environment where you are expected to figure things out, take ownership, and move quickly.
• A highly effective cross-functional leader who can earn trust and influence across Marketing, Creative, Innovation, Sales, and Commercial.
• Excellent written, verbal, and presentation skills. You can sell a growth strategy to executives and write a brief that gets a creative team excited.
• A balance of big-picture thinking and getting-your-hands-dirty execution.
• A proven track record of developing high-performing teams and growing talent.

Requirements

• Own the brand plan and growth agenda.
• Partner with Commercial teams to turn brand strategy into growth.
• Help shape the Innovation agenda.
• Lead the big ideas.
• Make the work better.
• Expand Hint’s reach and relevance.
• Connect the dots.
• Be the voice of the brand.
• Turn strategy into action.
• Measure what matters.

Benefits

• Base salary of $175,000-200,000. Actual salary offer may vary based on location and work experience.
• Bonus Eligible
• Unlimited Vacation
• Sick Days
• Up to 95% of the employee and dependent healthcare premiums paid for by the company
• Life insurance (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• Up to $150/month health and wellness reimbursement
• Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water