[Hiring] Senior Digital Marketing Specialist @Valtech

Role Description

As a Senior Digital Marketing Specialist, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 6-8+ years of experience leading email marketing, lifecycle marketing, CRM strategy, marketing operations, and digital marketing initiatives, preferably within a B2B or agency environment. Coupled with a growth mindset and a drive to make a lasting impact, you thrive on creating meaningful customer experiences and delivering measurable business results.

This role reports directly to the VP of Media and works in close partnership with:

• Senior Performance Media Manager
• Marketing Operations Team
• Strategy Leads
• Data & Analytics Teams
• Creative & Content Teams
• Key Client Stakeholders

Success in this position requires strong cross-functional collaboration to align media strategies, optimize campaign performance, leverage data-driven insights, and deliver impactful results for clients.

You will thrive in this role if you are:

• A curious problem solver who challenges the status quo
• A collaborator who values teamwork and knowledge-sharing
• Excited by the intersection of technology, creativity and data
• Experienced in Agile methodologies and consulting

Qualifications

• 6-8+ years of experience in email marketing, lifecycle marketing, CRM strategy, marketing operations, or digital marketing, preferably in a B2B environment or agency setting.
• Strong hands-on expertise with major CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, or similar.
• Experience developing and managing lifecycle marketing programs, customer journeys, segmentation frameworks, and lead nurture initiatives.
• Experience administering content marketing, workflow management, or project management platforms such as Optimizely, Monday.com, Workfront, or equivalent.
• Strong knowledge of marketing operations, content production workflows, stakeholder management, and process optimization.
• Experience integrating CRM, marketing automation, DAM, CMS, analytics, and sales systems.
• Working knowledge of email deliverability, compliance requirements, and customer data management best practices.
• Experience partnering with analytics and data teams on reporting, attribution, and performance measurement.
• Excellent organizational, communication, and presentation skills.
• Proven ability to manage multiple stakeholders and priorities in a fast-paced environment.
• Ability to work independently while contributing to a highly collaborative team culture.

Requirements

• Own the end-to-end email and CRM strategy for B2B clients, including lifecycle mapping, segmentation strategy, lead nurture programs, and customer journey design.
• Translate business objectives into full-funnel lifecycle marketing strategies supporting demand generation, pipeline acceleration, retention, and account growth.
• Develop audience-led marketing journeys using first-party data, behavioral and firmographic segmentation, lead scoring, and AI-supported personalization.
• Build lifecycle roadmaps and strategic recommendations supported by performance insights and business goals.
• Partner with performance media teams to align email and CRM touchpoints with paid media, social, content, and integrated marketing campaigns.
• Present lifecycle strategies, recommendations, and performance reviews to internal and client stakeholders.
• Own CRM and marketing automation strategy, governance, platform administration, and best practices across client accounts.
• Manage platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, Eloqua, or similar tools.
• Build and optimize automated nurture programs, triggered campaigns, behavioral workflows, and customer journeys.
• Oversee segmentation frameworks, lead scoring models, data enrichment processes, and audience targeting strategies.
• Partner with marketing operations and data teams to ensure effective integration between CRM platforms, sales systems, and reporting tools.
• Identify opportunities to leverage AI-enabled capabilities for personalization, predictive segmentation, automation, and campaign optimization.
• Maintain data quality, governance standards, platform hygiene, and compliance requirements.
• Administer and optimize content marketing and workflow management platforms such as Optimizely, Monday.com, Workfront, or similar systems.
• Configure and maintain workflows, templates, automations, and user permissions.
• Partner with content, creative, digital, and marketing teams to streamline content planning, production, review, approval, and publishing processes.
• Serve as the primary point of contact for platform support, troubleshooting, user enablement, and training.
• Manage integrations between content platforms, DAM systems, CMS platforms, analytics tools, and marketing technology solutions.
• Monitor platform adoption and usage, identifying opportunities for process efficiencies and system improvements.
• Create and maintain documentation, best practices, operational playbooks, and onboarding materials for platform users.
• Lead end-to-end email campaign execution, including strategic briefing, segmentation, creative direction, build, QA, deployment, and performance analysis.
• Collaborate with creative, content, design, and copywriting teams to develop compelling customer experiences and on-brand messaging.
• Partner with email development teams to manage template creation, dynamic content implementation, testing, rendering, and deployment quality assurance.
• Execute A/B and multivariate testing programs across subject lines, messaging, journey paths, audience segments, and send-time optimization.
• Monitor deliverability, sender reputation, list hygiene, compliance, and campaign health.
• Apply automation and AI-powered capabilities to improve performance, efficiency, engagement, and personalization.
• Own reporting and performance analysis across email, CRM, lifecycle marketing, and content operations initiatives.
• Monitor and evaluate key performance metrics including engagement, conversions, pipeline influence, retention, revenue impact, and campaign effectiveness.
• Partner with analytics and data teams to ensure accurate tracking, attribution, measurement frameworks, and dashboard reporting.
• Translate performance data into actionable recommendations and strategic business insights.
• Communicate results clearly to clients and internal stakeholders, connecting channel performance to broader business outcomes.
• Utilize AI-supported analytics and modeling tools to identify engagement patterns, audience opportunities, and optimization strategies.
• Act as the senior email, CRM, and marketing operations point of contact for clients.
• Deliver strategic guidance, operational recommendations, campaign planning, and performance insights.
• Create high-quality client deliverables including lifecycle strategies, campaign calendars, workflow documentation, operational processes, and performance reports.
• Collaborate closely with media, strategy, content, experience, creative, and analytics teams to develop integrated marketing solutions.
• Advocate for best practices across lifecycle marketing, CRM, content operations, automation, and AI adoption.
• Present strategies, roadmaps, findings, and recommendations confidently to client stakeholders and internal leadership.

Benefits

• This is a full-time position based in Toronto/Montreal. The offered salary range is 85,000 CAD - 114,000 CAD annually, depending on experience and location.
• A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage.
• Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more.
• A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
• A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%.
• Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
• Personal Technology Reimbursement – $30/month for every employee-offered on day 1.
• We close during the winter holidays and offer flexible scheduling throughout the year.