[Hiring] Director of Marketing Operations @BlueCat

Role Description

We are seeking a strategic Director of Marketing Operations to serve as the operational and technology backbone of our Marketing organization. Reporting to the SVP, Revenue Operations within the Revenue Operations team, this role owns and continuously optimizes the marketing technology (Martech) stack and drives lead lifecycle management, campaign execution, and source attribution to fuel predictable, efficient pipeline generation and retention/expansion across Demand Generation and Customer Marketing.

The role also ensures partner-sourced pipeline is accurately sourced, routed, and attributed, so we have a consistent, well-instrumented view across our direct and indirect go-to-market motions.

• Own and continuously optimize the marketing technology (Martech) stack, including marketing automation, CRM integrations, attribution, data enrichment, lead routing, and partner portal systems.
• Own the Martech budget and vendor relationships including selection, contracts, renewals, and ROI accountability.
• Identify, pilot, and implement AI and automation opportunities across marketing and indirect channel programs.
• Build and maintain a source attribution model that accurately connects pipeline and revenue back to campaigns, channels, and partner activity.
• Own account and lead enrichment (e.g., ZoomInfo) to power accurate scoring, segmentation, and routing.
• Own lead lifecycle management and routing, ensuring speed-to-lead and clean hand-offs between Marketing, Channel, and Sales.
• Partner closely with Marketing leadership to plan and execute campaign operations.
• Own data governance and hygiene across the Martech stack.
• Establish and enforce shared definitions and standards across Marketing and Sales.
• Own Sales–Marketing alignment on definitions, SLAs, and lead hand-off processes.
• Own source tracking, lead routing, and attribution for the indirect channel.
• Ensure alignment and consistent measurement across direct and indirect go-to-market motions.
• Lead and develop the Marketing Operations team.
• Partner cross-functionally with Marketing, Sales, Channel, Analytics, IT, and Legal teams.

Qualifications

• 8–12+ years of experience in Marketing Operations or Martech roles in a B2B or SaaS environment.
• Deep, hands-on expertise with Marketo and Salesforce.
• Experience identifying and implementing AI and automation solutions within marketing or RevOps systems.
• Preferred hands-on experience with ZoomInfo, LeanData, and Impartner.
• Proven experience owning multi-touch attribution and source tracking.
• Strong background in account/lead enrichment, lead lifecycle management, lead scoring, and routing design.
• Experience owning data governance, hygiene, and compliance across marketing systems.
• Experience managing Martech budgets and vendor relationships.
• Excellent partnership skills with a track record of working closely with Marketing leadership.
• Experience supporting indirect channel and partner programs preferred.
• Demonstrated ability to lead and develop cross-functional operations teams.
• Excellent analytical and problem-solving skills.
• Strong project management skills and the ability to manage multiple stakeholders and competing priorities.

Benefits

• Medical, dental, and vision insurance.
• Tax advantaged accounts (HSA, FSA).
• Annual Lifestyle Spending Account (LSA).
• 401(k) with company matching.
• Paid parental leave.
• Vacation, personal, and wellness days.
• Annual learning and development budget.
• Participation in the company's annual bonus program.