[Hiring] Senior Digital Marketing & E-Commerce Specialist @D2B

Role Description

A fast-growing Australian custom cycling, triathlon, and endurance sports apparel brand is seeking a Senior Digital Marketing & E-Commerce Specialist to fuel its next phase of expansion. Backed by nearly two decades of industry expertise delivering bespoke team, corporate, and event apparel, the business combines high-performance technical gear with a commitment to fuss-free customer experiences. In this high-impact, hands-on role, you will:

• Spearhead multi-channel digital acquisition.
• Curate the Shopify digital storefront.
• Orchestrate lifecycle marketing.
• Champion community engagement.
• Strengthen the brand's digital footprint across Australia.

Responsibilities

• Social Media Management & Content Creation
  • Architect and execute a dynamic social media growth strategy across Instagram and Facebook.
  • Develop and manage comprehensive content calendars.
  • Design engaging digital assets using tools like Canva or Adobe Creative Suite.
  • Schedule, publish, and actively moderate social channels.
• Google Ads & Digital Marketing
  • Build, manage, and scale performance-driven Google Ads campaigns.
  • Perform ongoing keyword research and ad copy split-testing.
  • Monitor advertising budgets and key performance metrics.
  • Contribute to broader digital growth initiatives.
• Shopify & E-Commerce Administration
  • Oversee daily Shopify storefront operations.
  • Upload and optimize product descriptions and imagery.
  • Support digital merchandising strategies and seasonal promotions.
  • Monitor website performance and troubleshoot customer journey friction points.
• Email Marketing & Customer Engagement
  • Establish and scale the brand's direct-to-consumer email marketing engine.
  • Design and deploy automated lifecycle sequences.
  • Segment subscriber lists for targeted campaigns.
  • Analyze campaign performance metrics and improve messaging.
• Customer Support & Business Administration
  • Provide prompt, expert-level support for customer enquiries.
  • Collaborate with internal production and logistics stakeholders.
  • Maintain meticulous operational documentation.
  • Take ownership of general business administration tasks.

Qualifications

• Minimum of 3+ years of dedicated experience in digital marketing, e-commerce, or a closely related commercial role.
• At least 2 years of proven experience running digital campaigns tailored to Australian audiences.
• Demonstrated hands-on track record of managing and optimizing Google Ads campaigns.
• Comprehensive working knowledge of Shopify administration and e-commerce best practices.
• Professional proficiency with visual design suites (Canva or Adobe Creative Cloud).
• Exceptional written and verbal English communication skills.
• Solid command of digital marketing performance metrics and web analytics tools.
• Highly organized, detail-oriented, self-directed, and capable of balancing multiple priorities.

Desired (Not Required)

• Direct professional or personal familiarity with cycling, triathlon, endurance sports, or consumer technical apparel.
• Working knowledge of Meta Ads Manager for retargeting and prospecting campaigns.
• Prior experience configuring CRM-driven flows in platforms like Klaviyo.
• Foundational understanding of on-page SEO principles and conversion rate optimization techniques.
• Demonstrated flair for capturing and editing short-form vertical video for sports brands.
• Background thriving in growing businesses where operational systems are maturing.