[Hiring] Senior Digital Marketing & Creative Specialist @D2B

Role Description

We are seeking an experienced Senior Digital Marketing & Creative Specialist to become a dedicated extension of our New Zealand team. This is a hands-on role requiring someone who can confidently manage both the creative and performance marketing functions across multiple brands.

• Initially, you will support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows.
• Your time will be allocated across each business, with clear expectations and priorities.
• This is not a junior marketing coordinator role—we're looking for someone who can think strategically, execute independently, analyse performance, and continually optimise campaigns to improve results.
• You will provide marketing support across:
  • A premium cookware and e-commerce business
  • A New Zealand insurance business
  • A premium skincare brand (future support)

Responsibilities

• Digital Advertising
  • Build, launch and manage META advertising campaigns (Facebook & Instagram)
  • Monitor campaign performance and optimise for ROAS, CPA, CTR and conversions
  • Conduct audience testing, A/B testing and creative testing
  • Recommend budget allocation and scaling opportunities
  • Produce clear monthly performance reports with actionable recommendations
• Google Ads
  • Manage Google Ads campaigns including:
    • Search (SEM)
    • Performance Max (P-Max)
  • Optimise keywords, bidding strategies and budgets
  • Improve campaign performance and ROI
  • Monitor conversion tracking and reporting
• Social Media Management
  • Manage both paid and organic content across:
    • Facebook
    • Instagram
    • LinkedIn
    • TikTok
    • Pinterest
    • Snapchat
  • Responsibilities include:
    • Content scheduling
    • Community engagement
    • Organic growth strategies
    • Campaign planning
    • Platform optimisation
    • Performance reporting
• Email Marketing (Klaviyo)
  • Design professional EDMs
  • Build and schedule campaigns
  • Create customer segmentation
  • Develop automation workflows including:
    • Welcome Series
    • Cart Abandonment
    • Browse Abandonment
    • Post Purchase
    • Win Back Campaigns
  • Report on campaign performance and recommend improvements
• Shopify Website Management
  • Update products and collections
  • Manage landing pages
  • Upload creative assets
  • Maintain promotions and campaigns
  • Assist with website merchandising
  • Ensure content is current and visually engaging
• Graphic Design & Creative
  • Create high-quality creative assets for both print and digital, including:
    • Social media graphics
    • Paid advertising creatives
    • Website banners
    • Email graphics
    • Product marketing collateral
    • Brochures and flyers
    • Digital marketing assets for multiple brands
  • Applicants must provide a professional design portfolio showcasing previous work and brands they have supported.
• AI & Marketing Technology
  • Leverage AI tools to improve efficiency and creativity, including:
    • Content creation
    • Ad copy generation
    • Image generation and editing
    • Workflow automation
    • Campaign ideation
    • Productivity improvements
  • Experience with tools such as ChatGPT, Claude, Midjourney, Canva AI, or similar is highly regarded.

Qualifications

• 5+ years' experience in digital marketing and creative design
• Experience managing multi-channel digital marketing campaigns across paid and organic platforms
• Experience supporting e-commerce and/or consumer-facing businesses
• Comfortable designing creative assets and analysing campaign performance
• Advanced experience with META Ads, Google Ads, Klaviyo and Shopify
• Excellent written and verbal English communication skills
• Highly organised and capable of managing multiple brands and competing priorities
• Proactive, commercially minded, and thrives in a fast-paced environment

Requirements

• Essential Skills & Experience
  • META Advertising
    • Expert knowledge of Meta Business Suite and Ads Manager
    • Campaign creation, optimisation and reporting
    • Budget management
    • Performance analysis
    • Audience creation and retargeting
  • Google Ads
    • Strong SEM experience
    • Performance Max (P-Max) expertise
    • Campaign optimisation
    • Conversion tracking
    • Google Analytics familiarity
  • Klaviyo
    • Email design
    • Campaign management
    • Automation flows
    • Segmentation
    • Reporting
  • Shopify
    • Store management
    • Product updates
    • Landing page creation and optimisation
    • Promotions and merchandising
    • Content management
  • Social Media
    • Experience managing both paid and organic campaigns across:
      • Facebook
      • Instagram
      • LinkedIn
      • TikTok
      • Pinterest
      • Snapchat
  • Design
    • Strong graphic design skills
    • Adobe Creative Suite and/or Canva Pro
    • Excellent branding and layout capability
    • Strong understanding of creative for digital marketing
    • Ability to produce assets across multiple channels and business types

Preferred Skills

• Shopify Plus
• GA4 (Google Analytics 4)
• Google Tag Manager
• Meta Pixel & Conversion API
• Canva Pro
• Adobe Creative Cloud
• Figma
• E-commerce marketing
• Retail, lifestyle, FMCG or insurance industry experience