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Marketing
Senior Digital Inbound Specialist
@PatientPoint
[Hiring] Senior Digital Inbound Specialist @PatientPoint
Mar 28, 2025 - PatientPoint is hiring a remote Senior Digital Inbound Specialist. 💸 Salary: $53,000 - $85,000. 📍Location: USA.
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Role Description
The Senior Digital Inbound Specialist will play a key role in our digital marketing team, responsible for developing and executing inbound marketing strategies to attract, engage and convert leads for a new life sciences-tailored marketing solution.
- Develop and implement comprehensive inbound marketing strategies, including SEM, SEO, paid social media and paid advertising, to drive qualified leads and increase brand awareness.
- Allocate and manage the digital marketing budget to maximize ROI.
- Analyze paid advertising platforms, conversion rates and other KPIs to identify areas for improvement and optimize inbound marketing performance.
- Conduct keyword research and on-page SEO to improve search engine rankings, drive organic traffic and increase visibility.
- Monitor and engage with prospects on paid social media platforms to drive brand awareness, generate leads and foster relationships.
- Manage paid advertising campaigns, including Google Ads and retargeting, to reach specific target audiences and achieve marketing objectives.
- Regularly report on inbound marketing performance, providing insights and recommendations for future strategy development and improvement.
- Stay current on inbound marketing best practices, industry trends and emerging technologies to ensure our strategies remain competitive and effective.
- Implement and manage account-based marketing strategies to target key accounts, personalizing our outreach and content based on specific account needs and preferences.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with proven inbound and performance marketing expertise.
- Proficiency in marketing ad tech such as Google Ads, Meta Campaign Manager, LinkedIn Campaign Manager, and any ABM platforms (6sense, DemandBase, Rollworks, Terminus, etc).
- Strong analytical skills and ability to make data-driven decisions.
- Excellent project management and communication skills.
Requirements
- Base Salary Band: $53000.00 - $85000.00
Benefits
- Competitive pay and benefits that are in line with industry standards.
- Flexible time off to recharge.
- Hybrid work options.
- Mental and emotional wellness resources.
- 401K plan.
- Comprehensive range of modernized benefits and cultural perks.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$53,000 - $85,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 28, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
