[Hiring] Senior Content Marketing Manager @WellnessLiving
Apr 01, 2025 - WellnessLiving is hiring a remote Senior Content Marketing Manager. 💸 Salary: unspecified. 📍Location: Canada.
Role Description
We’re seeking a Senior Content Marketing Manager who is equal parts strategist and creator—a player-coach who can build a high-performing content engine while also rolling up their sleeves to write, edit, and contribute. This individual will be responsible for building and executing a full-funnel content strategy that drives brand awareness, engages prospects and customers, and fuels our demand generation engine.
- Oversee content development across multiple channels—SEO, blog, video, email, social, events, and more.
- Ensure content aligns with core messaging, brand voice, and business goals.
- Work closely with marketing, sales, and product teams to deliver content that resonates with key personas and verticals.
Key Responsibilities
Strategy & Planning
- Develop and own a strategic content roadmap rooted in business goals, buyer journey stages, and core content pillars (e.g., thought leadership, SEO, customer stories, bottom-of-funnel assets).
- Deeply understand buyer personas (gym owners, studio managers, spa professionals, etc.) and create content that addresses their pain points and needs.
- Maintain a structured content calendar across blog, SEO, social, email, and lead generation channels.
- Define KPIs for content performance and continually optimize based on data and insights.
Execution & Management
- Manage and mentor a growing content team.
- Drive the creation of diverse content types including blog posts, landing pages, whitepapers, presentations, video scripts, product one-pagers, social content, emails, and more.
- Ensure a strong SEO strategy is embedded across all relevant content.
- Collaborate with the events team to support pre- and post-event content (e.g., promotional emails, recaps, nurture sequences).
- Refine and support the email marketing strategy, including newsletter content, nurture campaigns, and sales cadences.
- Partner with Sales and Product Marketing to develop outbound messaging frameworks and sequences that support pipeline growth and competitive positioning (e.g., Mindbody-switch campaigns).
Hands-On Content Creation
- Write and edit high-quality content yourself—especially strategic pieces such as blogs, email copy, product messaging, and campaign content.
- Contribute to executive thought leadership initiatives and content ghostwriting as needed.
- Ensure brand voice and tone are consistent across all platforms and assets.
Qualifications
- 5+ years of experience in content marketing, with at least 1 year in a leadership or senior role.
- Proven track record of building and scaling a high-impact content program in a B2B SaaS environment.
- Strong understanding of SEO, content analytics, and full-funnel marketing.
- Experience creating content for multiple verticals and buyer personas.
- Skilled writer and editor with a passion for storytelling and attention to detail.
- Comfortable working cross-functionally with marketing, sales, product, and customer success teams.
- Experience in email marketing and marketing automation platforms (e.g., Pardot).
- Experience working in wellness, fitness, or SMB-focused industries is a plus.
Company Description
At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability.
- We are a growing team of bright, ambitious individuals.
- Driven by four core values: Customer First, Excellence, Accountability, Adaptability.
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| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Apr 01, 2025
|
| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
