[Hiring] Senior Digital and Growth Marketing Manager @Replicant

Role Description

We are seeking a Senior Digital & Growth Marketing Manager , a hands-on, specialized expert IC who operates like a Webflow wizard, Google Analytics expert, and AI power-user. This role is responsible for driving the right web traffic, ensuring end-to-end data/conversion tracking, and executing an "Always Be Testing" strategy to systematically turn our web properties into an automated, high-converting growth engine. This role reports to the Director of Demand Generation.

What you’ll do

• Drive High-Intent Web Traffic & Quality: Own website growth end-to-end, focusing on three core metrics: traffic growth, traffic quality (ICP alignment), and funnel conversion efficiency.
• Scale Content & Personalization with AI: Leverage cutting-edge AI tools to build 1:1 personalized landing pages, programmatic SEO assets, and targeted site content at scale.
• Technical Site Operations & Attribution Setup: Own the technical integrity of the site. Configure and troubleshoot Google Analytics (GA4) event firing, UTM tracking, cookie management, form routing, and integrations into Unify, HubSpot, and Salesforce to fix funnel leakage.
• Continuous CRO & Pragmatic A/B Testing: Champion an "Always Be Testing" (ABT) culture across landing pages, forms, and user journeys. Build resource-efficient testing workflows and custom dashboards without relying on bloated enterprise software.
• Cross-Functional Growth Engine: Partner cross-functionally with Advertising and Lead Gen to align campaign traffic with web experiences, with Product to integrate on-site product experiences, and with Sales/RevOps to verify lead delivery.
• SEO, AEO & LLM Search Strategy: Optimize site structure, content, and schema for traditional Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) across platforms.
• Interactive Web Tools & Funnel Assets: Concept, build, and optimize interactive site features (e.g., ROI calculators, maturity assessments) and high-converting trial/demo flows.

Qualifications

• Senior Specialized Expertise: 6+ years of specialized growth marketing, web management, or CRO experience in SaaS/B2B technology, operating as an autonomous, expert-level IC.
• Webflow & Analytics Mastery: Deep, hands-on expert skills in Webflow, Google Analytics (GA4 setup, custom events, tag management), and conversion tracking frameworks.
• AI Tooling Proficiency: Experience integrating AI tools into growth workflows for scaling landing page production, copy generation, and personalization.
• Technical MarTech Integration: Proven experience managing the technical mechanics of marketing sites; UTMs, forms, cookie management, and cross-platform integrations.
• Pragmatic Testing Mindset: Demonstrated ability to run continuous A/B tests, landing page experiments, and CRO programs using flexible, cost-effective methods and custom reporting dashboards.
• Data-Driven & Funnel-Focused: Direct accountability for pipeline metrics, traffic quality, conversion rates, and lead delivery.
• Cross-Functional Capability: Proven ability to partner across Demand Generation, Advertising, Product, and RevOps to tie web traffic directly to sales outcomes.

Benefits

• In-person connection that counts: Company-wide offsites and smaller team gatherings designed to make remote work feel personal.
• Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them.
• Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar.
• Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being.
• Compensation that matches your impact: Competitive salaries in the company you’re helping to build.
• Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company.

Company Description

Replicant is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.