Role Description
At Cloudera, we empower people to transform complex data into clear and actionable insights. We are seeking a strategic and highly collaborative Senior Global Developer Marketing Manager to define, lead, and orchestrate our global developer marketing programs. This position sits at the intersection of marketing teams for cross-team collaboration in building an integrated marketing programs plan that drives engagement, preference, adoption, and pipeline.
Your primary responsibility will be to act as the central architect connecting our developer marketing initiatives with broader marketing engines. You will:
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Operationalize the Global Roadmap:
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Translate the developer relations strategy into an integrated marketing programs plan.
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Strategic Orchestration:
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Align developer marketing initiatives with product marketing content, brand campaigns, demand generation programs, and field marketing programs to maximize business impact.
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Create an ICP playbook for developer/practitioner audience with purpose, actions, and goals.
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Drive consistency, repeatability, and compliance in developer programs, creating global scalability and adoption cross marketing.
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Serve as the program owner for developer acquisition initiatives, coordinating with Demand Gen to track the efficiency of paid campaigns and experimental acquisition channels.
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Program Management:
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Design, scale, and govern global developer programs that integrate seamlessly into global marketing funnels.
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Data Driven Analytics:
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Refine the developer persona framework with Marketing Operations to track and measure community metrics, health, and sentiment and guide decision making.
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Translate technical engagement metrics into business impact.
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Budget & ROI Governance:
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Prioritize and manage spend within budget allocation and align ROI against programs.
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Cross-Marketing Collaboration:
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Partner and collaborate across marketing to co-create campaign content and narratives, and developer-focused activations.
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Ensure that developer-focused content and programs are effectively leveraged in regional sales plays and field marketing campaigns.
Qualifications
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6+ years of experience in persona based demand generation and developer marketing, with at least 2 years in a strategic, cross-functional capacity.
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Proven track record of orchestrating complex programs across distinct marketing disciplines.
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Deep understanding of the developer persona, workflows, open-source dynamics, and modern software development landscapes.
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Exceptional ability to translate deep technical concepts into high-level business value for marketing stakeholders, and vice versa.
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Demonstrated experience building community governance models, and engagement mix.
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Proficiency with marketing analytics tools (Tableau, SFDC) to drive data-informed decision-making.
Requirements
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This role is not eligible for immigration sponsorship.
Benefits
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Generous PTO Policy
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Support work-life balance with Unplugged Days
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Flexible WFH Policy
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Mental & Physical Wellness programs
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Phone and Internet Reimbursement program
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Access to Continued Career Development
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Comprehensive Benefits and Competitive Packages
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Paid Volunteer Time
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Employee Resource Groups
Company Description
Cloudera advances digital transformation for the worldβs largest enterprises, powered by the relentless innovation of the open source community.