[Hiring] Senior Demand Generation Manager @Kestra Technologies

Role Description

Kestra is hiring a Senior Demand Generation Manager to own the program layer that turns product and market signals into enterprise pipeline.

• You own the demand-generation plan, the multi-channel programs, and marketing’s contribution to the enterprise pipeline, with shared accountability alongside Sales.
• You translate Kestra's go-to-market strategy into campaigns that create and progress qualified enterprise opportunities.
• This is a senior individual contributor role reporting to the Head of Marketing.
• You partner closely with Sales, Product Marketing, Developer Advocacy, and Growth Engineering.
• Growth Engineering owns the outbound automation engine, data enrichment, and attribution instrumentation.
• You take the signal layer built from product usage, community activity, web and GitHub activity, and enrichment data to build the named target-account list and the programs that turn it into enterprise pipeline.
• You are not building that infrastructure and you are not maintaining it.
• This role is for a marketer who works the same way: automating and experimenting on modern, AI-native tooling.
• You'll join a small, senior enterprise marketing team where each person owns a function rather than a product line.
• Kestra's advantage is converting one of the strongest open-source communities in orchestration into enterprise pipeline.

What You'll Own

• Build and own the demand-generation plan against Kestra's enterprise go-to-market strategy.
• Build Kestra's enterprise account-tiering model, translating product, community, and firmographic signals into target segments and account priorities.
• Bring today’s outbound campaigns under one coordinated demand strategy.
• Partner with Growth Engineering to identify open-source deployments showing production-scale, multi-user, enterprise-shaped usage.
• Build multi-threaded account programs that engage multiple members of the buying group.
• Design and run integrated campaigns across paid media, content, email, webinars, and events.
• Build and run paid acquisition directly in the platforms.
• Shape account-based and competitive-displacement strategy for market-shift moments.
• Own the program execution behind our flagship legacy-displacement campaign.
• Own the campaign assets that carry your programs.
• Coordinate with business development on contact-level outreach.
• Build the nurture and lifecycle programs that move prospects and self-serve users toward enterprise conversations.
• Improve conversion across the funnel, from first touch to qualified opportunity.
• Instrument every program to tie its contribution to pipeline.
• Report in the terms the business runs on — qualified accounts created, pipeline generated and progressed, and program efficiency.
• Own demand-generation program budget and channel allocation.
• Manage agencies and partners where they extend your reach.

Qualifications

• Typically 6+ years in demand generation, growth, or account-based marketing in B2B SaaS.
• Proven across the demand stack: multi-channel campaigns, lifecycle and nurture, ABM strategy, and the marketing-to-sales handoff.
• Hands-on paid media experience in LinkedIn Ads and Google Ads.
• A builder who automates and treats every campaign as an experiment.
• Analytically rigorous; able to pull your own data and interrogate a pipeline report.
• Experience working with AI in a senior marketer capacity.
• Familiarity with developer-led, open-source, or product-led motions.
• Ability to operate independently with urgency and ownership in fast-scaling environments.
• Genuine respect for the open-source community.

What Makes This Role Worth Your Time

• Real ownership from day one: enterprise demand programs, ABM, nurture, and campaign performance.
• A signal and enrichment layer already built and maintained for you.
• A build-not-buy culture where you're expected to automate and experiment.
• A genuinely differentiated go-to-market approach.
• A platform in production at enterprises that cannot afford downtime.
• A senior IC seat that stays one with growing scope.

Compensation and Benefits

• Competitive compensation, performance bonus, and equity.
• Medical, dental, and vision insurance.
• Employer-paid life and disability insurance.
• 401(k).
• Fully remote, with home-office and equipment budget.
• Learning and conference budget.
• Paid time off, company holidays, and parental leave.

Location

• United States — Remote, with overlap with European working hours.
• Some travel to customer and industry events and company off-sites.

A Note on AI in Our Hiring Process

We use AI-assisted tools to help prepare for candidate conversations. They do not screen applications or make hiring decisions. Every decision about your candidacy is made by a person.

Equal Opportunity

Kestra is an equal opportunity employer. We are committed to an inclusive environment for everyone, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.