[Hiring] Senior Demand Generation Manager @Coverbase

Role Description

We’re building the next stage of Coverbase’s marketing engine and looking for a Senior Demand Generation Manager to help us create, capture and convert demand among enterprise buyers. This is not a role for someone who simply runs an established demand generation playbook. You’ll work closely with the VP of Marketing to identify our best opportunities for growth, build programs to reach them, and use what we learn to continually make the engine better.

We’re looking for a hands-on builder who combines commercial instinct, creativity and analytical rigor. You should be equally comfortable:

• Developing an ABM strategy
• Building a nurture campaign in HubSpot
• Partnering with an AE on a target account
• Designing a compelling executive field event
• Digging into the funnel to understand why something isn’t converting

The question you’ll continually help us answer is: How do we get the attention of the right buyers, turn that attention into qualified demand, and turn demand into pipeline?

Responsibilities

• Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels.
• Own and evolve our ABM motion, partnering closely with Sales on target accounts, buying groups, campaign strategy, outreach and follow-up.
• Manage our paid media agency, setting priorities, evaluating performance, and ensuring the paid investment is driving results.
• Build field programs that create real opportunities for engagement, including executive dinners, roundtables, conferences and other high-value experiences, from audience development through follow-up and measurement.
• Partner closely with AEs and SDRs to turn marketing programs into qualified conversations and pipeline.
• Own campaign execution and reporting in HubSpot. Understand funnel performance, conversion and pipeline contribution, and use the data to make better investment decisions.
• Identify and test new ways to reach enterprise buyers. Bring ideas, experiment, learn quickly and scale what works.
• Actively support the programs you build in market, including using LinkedIn to promote events, content and campaigns and engage the audiences we care about.

Qualifications

• 6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role.
• Demonstrated experience building programs that contribute to qualified pipeline, with specific examples and results you can share.
• Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles.
• Strong experience with ABM, field/events and integrated demand programs.
• Hands-on HubSpot experience across campaigns, lists, workflows and reporting.
• Strong analytical instincts. You understand funnel performance and can connect marketing activity to pipeline and revenue.
• Strong partnership instincts with Sales. You see demand generation as a shared revenue motion, not a lead handoff.
• Self-starter with a builder’s mentality, comfortable with ambiguity and excited to test, learn and build.
• Excellent communicator who can move comfortably between strategy and execution.

Preferred Qualifications

• Experience marketing to security, risk, procurement or other enterprise technology buyers.
• Experience in an early-stage or high-growth B2B SaaS company.
• Experience reaching regulated industries or complex enterprise buying organizations.

Benefits

• Competitive compensation range of $150,000 - $170,000.
• Meaningful equity.
• Health insurance (100% employee / 80% dependents).
• 21 days PTO.
• In-person gatherings within the U.S. (travel covered) every 3-5 months.
• 401(k) with 4% matching.

Company Description

Coverbase Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.