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Senior Demand Generation Manager
@Zapier
[Hiring] Senior Demand Generation Manager @Zapier
Mar 27, 2025 - Zapier is hiring a remote Senior Demand Generation Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Northern America, Americas.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
This role involves leading the Demand Generation and Lifecycle teams at Zapier, driving high-impact campaigns that generate sales pipeline and revenue.
- Develop and execute demand generation strategies to drive qualified leads and pipeline for the Sales team, balancing PLG and SLG motions.
- Lead the Lifecycle Marketing team, optimizing nurture programs, conversion strategies, and retention efforts.
- Build and run Account-Based Marketing (ABM) programs, working with Sales and BDR teams to engage and convert strategic accounts.
- Partner with the Performance Marketing team to align on paid campaigns, ensuring they support demand generation and pipeline goals.
- Use data and insights to optimize performance, running experiments and iterating on campaigns to improve conversion rates and efficiency.
- Collaborate with Revenue Operations to ensure accurate tracking of MQLs, SQLs, pipeline contribution, and revenue attribution.
- Create a culture of experimentation, testing new approaches across email, ABM, webinars, content marketing, and lifecycle strategies.
- Lead and mentor the Demand Generation and Lifecycle teams, ensuring alignment, clarity, and execution against key objectives.
- Advocate for marketing’s role in revenue generation, ensuring demand gen efforts align with Sales and company-wide growth priorities.
Qualifications
- 8+ years of experience in demand generation with a strong track record of driving pipeline growth.
- Experience in building and executing multi-channel marketing campaigns.
- Understanding of Sales-Led Growth within a Product-Led Growth company.
- Experience leading Account-Based Marketing (ABM) programs.
- Data-driven marketer who thrives on experimentation.
- Collaborative leader who can bring together teams across marketing and sales.
- Clear communicator who can distill complex strategies into simple, actionable plans.
- Ability to thrive in fast-moving environments.
Requirements
- Experience with marketing automation platforms, CRM systems, and AI-driven solutions.
- Understanding of the full customer journey, from awareness to conversion to expansion.
- Ability to optimize lifecycle marketing, ensuring leads move through the funnel with the right nurture strategies at each stage.
Benefits
- Diverse perspectives and experiences are valued.
- Non-standard application process designed to promote inclusion and equity.
- Commitment to providing reasonable accommodations for individuals with disabilities.
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| đź“Ť | Be aware of the location restriction for this remote position: Northern America, Americas |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
Northern America, Americas
|
|
Job Type
full-time
|
Posted
Mar 27, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Northern America, Americas |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
