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Marketing
VIP & Institutional Marketing Lead
@Binance
[Hiring] VIP & Institutional Marketing Lead @Binance
Mar 31, 2025 - Binance is hiring a remote VIP & Institutional Marketing Lead. 💸 Salary: competitive salary and company benefits. 📍Location: UK.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
The VIP & Institutional Marketing Lead is responsible for elevating Binance’s brand visibility as a leader in digital assets for institutional clients and VIP users.
- Lead overall VIP & Institutional marketing planning and execution.
- Develop and execute high-impact go-to-market (GTM) strategies for product launches targeting institutional clients and VIP users, collaborating with cross-functional teams like Product, Sales, Legal, PR, etc.
- Drive social media growth on X and LinkedIn, managing social strategies, maintaining a refined social calendar, and strengthening VIP community engagement.
- Oversee ideation and planning for offline event activations, supporting the development of product marketing materials, agenda creation, and liaising with key stakeholders for flagship events.
- Integrate lifecycle marketing, paid ads, and SEO strategies into the broader VIP growth strategy to enhance client engagement and drive retention.
- Develop educational material and a library of sales enablement material, support PR strategy and requirements.
Qualifications
- 8-10 years of experience in marketing, with a focus on product marketing in either the traditional finance and/or crypto industry.
- Proven track record in developing and executing go-to-market strategies and high-impact marketing campaigns targeting institutional users.
- Strong understanding of the digital asset space, including products and services tailored to institutional investors, with a deep understanding of market trends, competitive landscape, and client needs.
- Excellent communication and interpersonal skills with the ability to work effectively across global teams and manage relationships with senior stakeholders.
- Experience with social media management and growth strategies, with a focus on driving engagement and building a community.
- Strong data analysis and reporting skills, with the ability to leverage insights from campaign performance to optimize marketing efforts and measure ROI.
Requirements
- 8-10 years of experience in marketing, with a focus on product marketing in either the traditional finance and/or crypto industry.
- Proven track record in developing and executing go-to-market strategies and high-impact marketing campaigns targeting institutional users.
- Strong understanding of the digital asset space, including products and services tailored to institutional investors, with a deep understanding of market trends, competitive landscape, and client needs.
- Excellent communication and interpersonal skills with the ability to work effectively across global teams and manage relationships with senior stakeholders.
- Experience with social media management and growth strategies, with a focus on driving engagement and building a community.
- Strong data analysis and reporting skills, with the ability to leverage insights from campaign performance to optimize marketing efforts and measure ROI.
Benefits
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
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| 📍 | Be aware of the location restriction for this remote position: UK |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
competitive salary and company benefits
|
Remote
Location
UK
|
|
Job Type
full-time
|
Posted
Mar 31, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: UK |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
