This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
As a Full-Time Email Marketing Specialist at Public Nectar, you will play a key role in developing and executing email marketing campaigns that drive engagement, conversions, and growth for our clients.
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Developing and executing email marketing campaigns to meet client objectives, including creating the overall strategy, briefing the designers on the email template, writing copy, managing email lists, and scheduling campaigns.
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Ensuring all campaigns achieve targeted KPI's such as open rates, click-through rates, other relevant metrics and conversion goals.
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Monitoring and reporting on the performance of your campaigns to both internal teams and clients, ensuring targets are met and optimising strategies to improve results.
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Conducting A/B testing to evaluate subject lines, email copy, design elements, and audience segmentation for optimal performance.
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Collaborating with cross-functional teams, including content, design, and analytics, to align email marketing strategies with broader marketing objectives.
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Utilising data from platforms such as Klaviyo, Shopify, and Google Analytics to ensure all decisions are data-driven and performance is tracked effectively.
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Establishing and fostering strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service.
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Writing persuasive and engaging email copy that resonates with target audiences, drives action, and supports broader marketing initiatives.
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Developing creative email strategies, including automated flows, re-engagement campaigns, and customer lifecycle email series, to maximise engagement and retention.
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Staying current with email marketing best practices, regulatory compliance (such as Google and Yahoo deliverability requirements), and industry trends to ensure our campaigns are cutting-edge.
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Actively participating in team meetings, sharing your expertise, and contributing to the overall success of the email marketing team.
Qualifications
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Several years of experience in email marketing and successfully managed campaigns for clients with large email lists and high-volume sends.
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Experience with different email marketing platforms such as Klaviyo, Mailchimp, and Omnisend.
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Experience collaborating with cross-functional teams, including design, content, and analytics, to deliver cohesive and successful campaigns.
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Experience working in an advertising agency, startup, or service-based business.
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Experience working with clients in the e-commerce or D2C industry.
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Solid understanding of the customer lifecycle and the role email plays in the marketing funnel, including acquisition, retention, and re-engagement strategies.
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Self-motivated and proactive, constantly seeking to improve by staying up to date on new trends, industry changes, and email marketing best practices.
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Detail-oriented and enjoys tracking and analysing campaign data to drive performance improvements.
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Strong analytical skills with a keen eye for detail and comfortable interpreting data to inform decision-making.
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Self-starter who can work independently and manage their own workload without requiring close supervision.
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Fluent in English, both written and verbal, with excellent communication skills to craft compelling and persuasive email copy.
Benefits
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A great opportunity for development and growth as a Paid Social Specialist, both individually and within the company.
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Mentorship from highly experienced digital marketing experts.
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Working with a wonderfully diverse portfolio of clients and strengthening your skillset across many niches.
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A fully remote work environment.
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28 days paid holidays plus bank holidays.
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Ongoing learning opportunities through access to ÂŁ10,000 worth of training and courses.
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Regular Social Events every quarter to bond over a variety of activities.
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Subsidised Gym Membership of up to ÂŁ50 per month.
What to Expect After You Apply
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Stage 1: Initial call with Ben Rogers, our Operations Manager at Public Nectar.
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Stage 2: Short assignment to assess your skill set and working style.
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Stage 3: Follow-up call with Lewis Lindsay, founder of Public Nectar & Radivoj Radulovic, Head of Email Marketing department to discuss insights and team fit.