[Hiring] Senior Demand Generation Associate @Life360

Role Description

The Sr. Demand Generation Associate builds the system that makes Life360 Ads easy to find, easy to trust, and easy to talk to. You own the path from a first search or click to a sales conversation:

• Website and landing-page operations
• Search, lead capture and routing
• Email and LinkedIn campaign delivery

You'll partner with the Content Manager and sellers to improve the lead process, starting with:

• Forms, seller handoff, event follow-up
• Essential website updates
• Basic reporting

You'll report to the Senior Director of Ads Marketing and support campaign tracking and buyer follow-up.

Qualifications

• 5+ years in B2B demand gen, marketing operations, or digital marketing
• Builder's track record in setting up lead scoring, routing, and nurture programs in HubSpot
• Hands-on HubSpot and Salesforce skills
• Website ownership experience
• SEO foundation with results
• AI search know-how
• Experience with paid search and LinkedIn Campaign Manager
• Data-driven decision maker
• Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and an SEO tool
• Strong cross-functional partner
• Clear, confident communicator
• Experience marketing to advertisers or in media is a plus

Requirements

• Build the first lead process with Sales
• Own Marketing's use of HubSpot and lead handoff into Salesforce
• Own Life360 Ads website and landing-page operations
• Lead search-engine optimization (SEO) for Life360 Ads
• Improve visibility in AI search
• Plan, run, and improve paid search and LinkedIn lead-generation campaigns
• Own email and LinkedIn campaign operations
• Build useful campaign pages and forms
• Support account-based campaigns aimed at named brands and agencies
• Set up tracking and practical dashboards with Sales Operations
• Test pages, offers, and campaigns
• Meet with sellers regularly
• Work with cross-functional teams on a shared campaign schedule

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP)
• Generous time off: flexible PTO, companywide holidays, summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers