[Hiring] Demand Generation Campaign Manager @Maze

Role Description

You’ll own the execution of our core demand generation programs: paid campaigns run with our agency, lifecycle email, and the logistics for events and webinars. You’ll manage spend against plan, run tests on new channels, and track how leads move through the funnel so we keep improving both lead volume and quality. This is a hands-on role for someone who likes shipping campaigns, reading the data, and tightening what’s already working.

What you’ll do

• Paid programs
  • Own the day-to-day relationship with our paid media agency: set priorities, brief new campaigns, review creative and targeting, and hold the agency to performance goals.
  • Review LinkedIn and Google campaign results weekly with the agency, and push for optimizations and new tests where results are lagging.
  • Track paid spend against the monthly and quarterly plan, flag pacing problems early, and recommend where to shift budget based on results.
  • Design and run small tests on new channels (for example Reddit and other paid social) and new creative or messaging. Share clear readouts on what worked, what didn’t, and whether to scale.
  • Report on campaign performance to the marketing team to ensure we are all learning together.
• Lifecycle and email marketing
  • Continue to develop our email marketing programs through nurture tracks, triggered journeys and campaign sends in HubSpot.
  • Build segmented, behavior-based programs that move leads toward a conversation with sales, and test subject lines, content and timing to improve results.
• Events and webinars
  • Research, plan, and manage our presence at conferences, webinars, and field marketing events. Own the promotion, registration, logistics and follow-up for webinars and events, working with the wider marketing team to ensure all stakeholders are informed.
  • Ensure the success of events by developing the post-event playbook and lead routing.
• Lead performance and reporting
  • Track how leads move from Lead to MQL, Meeting and Opportunity across your programs, and report results to marketing leadership regularly.
  • Work with RevOps and the SDR team to spot lead-quality or routing problems and fix them.

Qualifications

• 3–5 years of SaaS B2B demand generation or campaign marketing experience
• Experience managing a paid media agency or partner. You can write a clear brief, QA a campaign, and tell when performance numbers need a harder conversation.
• Working knowledge of LinkedIn and Google Ads, so you can judge the agency’s recommendations rather than just pass them along.
• Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform.
• Comfort with funnel metrics. You can pull the data, find what’s off, and suggest a fix.
• Strong organizational skills. You can run several campaigns and events at once without dropping details.
• Clear written communication, both for campaign copy and for reporting results.

Requirements

• Experience with Hubspot and Salesforce.
• Experience working closely with SDR or sales teams on lead follow-up.
• Familiarity with tools or audiences in the product, design or research space.

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
• Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources
• Life and Disability Insurance, 100% of the team member premium paid
• Flexible time off
• Meaningful equity
• Company retreats, fully paid for by Maze
• New MacBook (laptop), paid for by Maze
• Paid Family leave: 16 weeks for birth or adoptive parents
• $500/month to be used for dependent health insurance coverage
• $1,500 remote work setup fund to ensure you can set up a productive work space
• Flexible work schedule where you manage your own working hours
• Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
• Virtual social engagements randomly throughout the year
• SWAG, we have some really cool swag
• Open, transparent culture that includes virtual coffee chats, bi-weekly all-hands meetings, and more