[Hiring] Demand Generation Manager @Everyday Speech

Role Description

Your work will have a significant impact on how we drive new contacts, product signups, and pipeline, and will shape how educators and district leaders come to know and trust Everyday Speech.

In this role, you will:

• Own Everyday Speech's demand generation strategy and product-led content calendar, planned around the school year, choosing the topics and formats that drive new contacts, form submissions, and product sign-ups.
• Decide which channels we invest in, including new ones, how we show up on each, and how each moves educators into and through the funnel.
• Lead with product-led content: our free resources, lead magnets, and SEO pages come from the product itself, so educators experience Everyday Speech through the content they find.
• Own all website content, including resources, blog posts, landing pages and lead magnets, and the path from content to signup: CTAs, gated and ungated offers, and conversion testing.
• Own our webinar program end to end: topics, speakers, CEU partnerships, promotion, and follow-up.
• Partner with our clinical team to turn their expertise into content, including organic social, and to put their credibility in front of the educators who trust it.
• Grow co-marketing partnerships with associations, CEU providers, and aligned organizations, from co-hosted webinars to guest content.
• Own and produce our monthly content email calendar, grow our email audience, and build campaigns that distribute content.
• Own paid promotion as a core lever, building on our Meta ads strategy and testing other paid channels.
• Own search as one channel among many, including SEO and especially AEO, so educators find us in search results and in AI-generated answers.
• Partner with the marketing team on case studies, customer stories, account-based content, and enablement content for Sales and Customer Success, leading development where relevant.
• Shape how we tell the Everyday Speech story and set the standards behind it: voice and style guide, clinical accuracy review, and a high bar for AI-assisted work.
• Own demand results (new contacts, product signups, webinar registrations and pipeline contribution), treating content as an experiment and reporting on what works.

Qualifications

• 5+ years in growth marketing, ideally in B2B SaaS or EdTech with a product-led motion, including time owning a content strategy rather than only executing one.
• A track record of growing leads and pipeline across multiple channels. SEO experience and a point of view on how AI search is changing it are a plus.
• Exceptional writing and editing. You make complex topics clear and useful, and you can tell expert content from generic content.
• Experience translating subject-matter expertise (clinical, education, or similar) into content that practitioners trust.
• Experience running webinars or events that drive registrations and follow-up engagement.
• Hands-on experience with paid social and content promotion, including managing contractors or agencies.
• A data-driven approach: you set goals, read the numbers in HubSpot, Google Analytics, or Semrush, and change course without being told.
• Strong project management. You can run an editorial calendar across several stakeholders and contractors and ship on time.
• Thoughtful use of AI in your workflow, paired with high standards for originality and accuracy.
• Genuine interest in K-12 education and empathy for the SLPs, special educators, and counselors we serve. Familiarity with school audiences or district buying is a plus.
• High ownership: you treat content like your part of the business and follow through.

Requirements

• In the short term (the first 3 months), you will:
• Audit our existing website content, search performance, conversion paths, and content library to find what still works, what's outdated, and the biggest gaps to close first.
• Build a 6-month content plan tied to Growth team goals, with clear success metrics for each channel.
• Take over active SEO and AEO projects and contractor relationships as part of the broader channel plan.
• Relaunch a regular webinar program, with a calendar of topics and speakers.
• Set up a working rhythm with the clinical team for content and social, including review and approval workflows.
• Learn our audience by talking with educators, shadowing Sales and Customer Success, and reviewing what our best-performing content has in common.
• Establish a monthly reporting cadence on each channel's contribution to new contacts, signups, and pipeline.

Long Term Goals

• Own a demand engine that reliably drives a measurable share of new contacts, product signups, and pipeline.
• Grow organic search and AI answer visibility for the topics our audience cares about most.
• Run a webinar program that educators look forward to and that consistently fills the top of the funnel.
• Support district expansion with ABM content and the case studies and customer stories our teams need.
• Build a community of educator advocates, creators, and partners who extend our reach well beyond our own channels.
• Turn our clinical team's credibility into a durable trust asset across social, webinars, and the website.
• Build the case for scaling demand, documenting what it produces, what it requires, and where more investment would pay off.

Salary

$112,200 USD annually, plus company performance-based bonuses, paid out twice per year, for $119,300 TCC.

Benefits

• Cigna Health Insurance – 100% premium coverage for team members & dependents
• Dental & Vision Coverage – 100% premium coverage for team members & dependents
• 3% Employer-Match on 401(k)
• $50K Life Insurance / AD&D
• Flexible PTO Plan & Sick Leave Policy
• 16 Weeks of Paid Parental Leave
• Home Office Reimbursements
• Book & Learning Stipend
• Meaningful Employee Experience Initiatives
• Every Other Friday Off After 90 Days!