[Hiring] Director, Demand Generation @Deepgram

Role Description

Demand & Growth turns Deepgram's position as the voice AI leader into enterprise pipeline. You'll report to the VP, Demand & Growth, alongside peers in Growth Marketing (self-serve), Events & Field Marketing, Digital Marketing (paid media), and Marketing Operations. This is a hands-on leadership role: you'll build the integrated campaign, demand gen, and ABX function, starting with a senior integrated campaign manager, and create the playbook Deepgram uses to generate pipeline for years to come.

Key Goals

• Own the sales-led pipeline plan.
• Set quarterly marketing-sourced and influenced targets with Sales leadership, build the program mix to hit them, and run a weekly pacing review with Sales that ends in decisions.
• Run campaigns on one integrated model.
• Build always-on ABX for priority segments and named accounts, using launches, customer proof, and competitive plays as reasons to engage.
• Share one scorecard with Paid.
• Fix the handoff to Sales.
• Bring stalled demand back.
• Turn partner co-marketing into pipeline.
• Build the team.

Qualifications

• Has owned an enterprise pipeline number alongside Sales and can trace specific programs from first touch to closed-won, including the misses.
• Builds ABM/ABX programs for enterprise buying committees, from technical evaluators to executive buyers, with measurable pipeline and revenue.
• Diagnoses the full funnel with data: finds where conversion breaks between MQL, SAL, SQL, and close, and fixes the highest-leverage break first.
• Knows CRM campaign structures, marketing automation, and attribution well enough to spot when pipeline isn't being counted.
• Turns a positioning doc into one campaign story that holds across ads, email, landing pages, and SDR openers, and writes it without leaning on an agency.
• Leads as a player-coach: hires and grows marketers while still writing briefs and pulling reports.
• Operates AI-native: builds human+AI workflows for campaign planning, copy, list building, analysis, and reporting, and knows where judgment stays human.
• Builds repeatable systems (campaign models, scorecards, playbooks) instead of re-running one-off programs.
• Earns trust with Sales and SDR leaders and holds a shared number with peers you don't manage.

Preferred Qualifications

• Typically 10+ years in B2B demand generation or integrated campaigns, including several years managing marketers, at a fast-growing technical company (cloud, data infrastructure, developer tools, security, or AI), or equivalent demonstrated experience.
• Experience at an API-first or usage-based business, or marketing into regulated industries such as healthcare and financial services.
• Ran hyperscaler or ISV co-marketing (AWS Marketplace, MDF) that produced tracked pipeline.
• Hands-on with tools like Salesforce, HubSpot, Outreach, Dreamdata, 6sense or Demandbase, a BI tool such as Superset, and LinkedIn and Google Ads.
• Ran integrated campaigns with an agency partner while keeping strategy ownership in-house.

Our Values

• Be You — bring your whole self and a different perspective; diverse viewpoints make our products better.
• Be Curious — challenge the status quo, keep learning, and ask 'how might we?' instead of accepting limits.
• Grow Together — push each other to do great work, treat feedback as a gift, and leave the drama out.
• Do the Right Thing — act with integrity and candor, assume best intent, choose ethics over expediency.
• Think Smart. Act Fast. — weigh the high-leverage options, decide, and move; no analysis paralysis.
• Put the Customer First — listen with empathy, understand their goals, and let their success drive ours.

Notice

We're aware of individuals impersonating Deepgram recruiters. All legitimate Deepgram recruiting communication comes from an @deepgram.com email address. If you've received a message claiming to be Deepgram, please forward it to [email protected].