[Hiring] Demand Generation & Marketing Ops Manager @EnsoData

Role Description

EnsoData is seeking a hands-on Demand Generation Marketing Manager to plan, execute, and optimize marketing programs that generate awareness, qualified leads, and pipeline growth for our software as a medical device (SaMD) solutions.

This role manages day-to-day marketing execution including:

• HubSpot
• Multi-channel campaigns (email, social, paid)
• Content creation
• Webinars and virtual events
• Inbound leads
• Marketing vendors

It also supports field events, trade shows, and PR. The ideal candidate will have:

• An understanding of B2B marketing principles
• Demand generation
• Marketing automation
• A track record of driving revenue growth

Responsibilities

• Plan, launch, and optimize multi-channel campaigns that generate qualified leads and support sales across customer segments: sleep centers, health systems, and IDNs.
• Track, analyze, and report on funnel performance (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommend improvements.
• Own HubSpot administration, including CRM and marketing hub configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards.
• Plan and execute email programs, including promotional campaigns, customer and clinician newsletters, product announcements, and nurture and lifecycle sequences.
• Use WordPress/Elementor to manage and update the company website (landing pages, site structure, performance, and analytics) in partnership with external web design/development agencies.
• Manage paid media, including Google Ads and sponsored content in sleep industry trade publications.
• Lead SEO strategy for both clinician-facing and patient-facing content, including keyword research, on-page optimization, technical SEO, and performance reporting.
• Produce marketing content and collateral from approved messaging and creative briefs (blog posts, white papers, case studies, one-pagers, videos, and presentations), and maintain the commercial library.
• Manage webinars and virtual events, including planning, promotion, hosting, and follow-up.
• Support field events and trade shows, such as SLEEP and other sleep medicine, DME, and primary care events with booth materials, lead capture, and post-event follow-up.
• Oversee the social media presence (primarily LinkedIn), including editorial calendar, publishing, community engagement, and performance reporting.
• Support PR by publishing and distributing press releases, sharing coverage on social channels, and tracking results.
• Manage content and marketing operations vendors (such as freelance writers, video editors, HubSpot consultants, and web developers) and work with design agencies on campaign assets, including briefs, timelines, quality control, and budgets.
• Manage the marketing budget and ensure efficient use of resources.

Qualifications

• 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing.
• Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration).
• Proven track record of building and running campaigns that produce measurable pipeline.
• Comfortable making copy and basic layout edits in existing InDesign and Canva templates.
• Experience with website management, SEO, and content production.
• Experience managing marketing vendors and working with creative agencies and freelancers.
• Excellent writing, project management, and analytical skills.
• Comfortable working in a fast-paced, small-team, high-ownership environment.

Preferred Qualifications

• Experience in sleep medicine or HST is a strong plus.
• Familiarity with marketing to clinicians, DME providers, sleep centers, IDTFs, or health systems.
• Experience with paid search (Google Ads) and trade publication advertising in B2B healthcare.
• Working knowledge of healthcare marketing compliance (FDA, HIPAA, claims substantiation).
• Basic proficiency in web analytics (GA4).
• Strong design skills in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and video editing in Premiere are a plus.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Remote and flexible schedule - we are a remote company with hybrid options and support for flexible schedules.
• Health, dental, and vision insurance with options to choose a plan that fits you and your dependents' needs.
• Paid time off options - we want our employees to rest, recharge, and feel better.
• Stock options - we want team members to feel ownership in the organization.
• 401k to help people invest in the future.
• Team Summits! Opportunities to gather in person and enjoy a few days together.