[Hiring] Director, Demand Generation @LRN Corporation

Role Description

The Director, Demand Generation, North America, will lead the strategy and execution of demand generation programs focused on acquiring new leads and logos, and improving conversion rates across top-, mid- and bottom-of-funnel metrics. This leader will design and deliver integrated campaigns that increase engagement, optimize lead quality, and accelerate pipeline creation for LRN’s solutions across North America.

Working cross-functionally with Sales, Marketing, Rev Ops, Agency Partners, and other Regional Marketing Directors, the Director will build scalable, data-driven, buyer intent-led programs that deliver measurable growth. The Director will also work closely with and guide SDR (Sales Development Representative) resources, ensuring strong coordination between marketing and inbound and outbound efforts to maximize conversion efficiency.

Qualifications

• 8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs, both integrated and ABM campaigns.
• Proven success in optimizing funnel performance metrics in a B2B setting (e.g., MQL conversion, lead-to-meeting rate, etc.).
• Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency.
• Deep expertise with marketing automation and CRM platforms (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
• Experience running ABM campaigns, paid media, SEO/SEM, and content-driven demand generation.
• Experience managing agency partners and cross-regional/cross-functional stakeholders.
• Experience in B2B SaaS, enterprise software, and/or technology industries.
• Strong familiarity with North American enterprise buyer journeys.
• Experience in a global marketing organization collaborating with regional counterparts.

Requirements

• Develop and own the North America demand generation strategy, focusing on both new business acquisition and conversion rate improvement across all funnel stages.
• Manage a multi-channel budget.
• Lead integrated, multi-channel campaigns (digital, paid media, content syndication, email, nurture sequences, remarketing, webinars, PR and in-person events) to generate and nurture qualified leads.
• Build ABM campaigns that move marketing qualified accounts to sales-ready, and deliver insights to Sales in a timely manner.
• Build persona-driven campaigns informed by Sales’ customer insights and Product’s roadmap, aligned with vertical priorities and regional objectives.
• Partner with Sales and RevOps to gather pipeline insights, then define target audience segments, lead goals, and conversion metrics, owning accountability throughout the funnel.
• Drive engagement and response by building assets, workflows, and sequences with MarOps.
• Optimize paid media performance with agency partners.
• Work closely with and guide BDRs to improve lead follow-up, qualification consistency, and conversion rates from MQL to SQL.
• Work closely with Marketing Events Manager for pre-event, event, and post-event initiatives.
• Partner with MarOps to analyze funnel performance, velocity, identify drop-off points, and develop initiatives to increase conversion efficiency.
• Define and implement processes for lead handoff, feedback loops, and performance tracking between marketing and SDR teams.
• Conduct A/B testing, message optimization, and channel performance analysis to continually refine acquisition and conversion outcomes.
• Measure and monitor key funnel metrics—impressions, CTR, MQL→SQL rate, SQL→Opportunity rate—and provide actionable recommendations.
• Report regularly on performance and ROI, driving continuous improvement initiatives.
• Share best practices and insights across the global marketing organization to elevate campaign effectiveness.

Benefits

• Flexible PTO plus US public holidays and Sick Time
• Medical, Dental and Vision Benefits
• Excellent 401K with employer match
• Life Insurance, short-term and long-term disability benefits
• Health & Wellness reimbursements
• Health Saving & Flexible spending account
• Employee Assistance Plan