[Hiring] Demand Generation Manager @Wallarm

Role Description

In this role, you’ll use AI tools to move faster, test ideas and scale what works. You'll partner with our VP Product & Marketing and a Product Marketing Manager to grow pipeline, working mainly through events, webinars and our owned channels.

• Lead our webinar program.
• Turn events into pipeline.
• Shape lead management.
• Build nurture programs.
• Grow our owned channels.
• Care for our marketing systems.
• Share what's working.

Qualifications

• Experience in B2B demand generation, campaign or marketing programs roles, typically around five years, ideally with technical audiences in security, infrastructure or developer tools.
• Hands-on experience using AI tools in your day-to-day work.
• A track record of running recurring webinars or events and connecting them to pipeline.
• Comfort working in a marketing automation platform (HubSpot, Marketo or Pardot) and Salesforce, including lead scoring, routing and campaign tracking.
• Experience working toward pipeline or opportunity goals.
• A collaborative approach to working with sales and building shared processes across teams.
• Creativity in reaching audiences through owned channels, partners, co-hosted webinars and colleagues' networks.
• Clear, engaging writing for email and landing pages.
• Ability to travel to conferences and events as needed.

Requirements

• Security or infrastructure industry experience (bonus points).
• Familiarity with webinar platforms such as ON24, Goldcast or Zoom Webinars (bonus points).
• Experience planning events (bonus points).
• Co-marketing with cloud providers or channel partners (bonus points).

Benefits

• Remote work anywhere in the US.
• Competitive salary.
• Paid time off.
• Health insurance.
• Work equipment provided.
• The opportunity to shape a growing marketing function and see the direct impact of your work.