[Hiring] Senior Customer Marketing & Growth Manager @Kantiv (formerly Joist AI)

Role Description

We're looking for a Senior Customer Marketing & Growth Manager who thinks like a growth strategist, thrives in an early-stage startup environment, and is motivated by customer empathy. Reporting to the Director, Product Marketing, you'll partner directly with Customer Success to drive adoption, expansion, and renewal across our customer base.

You'll work in close partnership with CS leadership, product marketing, the product team, and the broader marketing team. Leadership believes that Customer Marketing is the future of sustainable SaaS business growth, and is excited to build a best-in-class model for expansion and growth.

What You'll Own

• Growth Through the Customer Lifecycle:
  • Partner with CS leadership to co-own adoption, expansion, and renewal strategy across key customer segments.
  • Identify high-opportunity accounts, build targeted programs that increase Average Contract Value (ACV) and Lifetime Value (LTV) over time.
  • Develop and implement a customer communications strategy — across email, webinars, in-app, events, and community — that drives measurable action.
• Advocacy & Community:
  • Launch and scale a customer advocacy program in partnership with CS and Product.
  • Co-own and co-run our Customer Advisory Board (CAB) alongside CS and PMM.
  • Lead the strategy and project management for Kantiv’s Community of customers.
  • Collect customer quotes, testimonials, and success stories to fuel sales enablement, website, and campaign content.
  • Build feedback loops between customers and our product and marketing teams.
• Events & Engagement:
  • Represent Kantiv at select major industry events each year.
  • Co-host customer webinars and virtual events that educate, inspire, and deepen product engagement.
  • Partner with the Events team to maximize customer impact across our broader events program.
• Metrics & Reporting:
  • Define what good looks like, build the framework to track it, and share learnings across the team.
• AI-Powered Execution:
  • Leverage AI tools like Claude to accelerate content creation, research, personalization, and program execution.
  • Help us build the playbook for what modern, AI-native customer marketing looks like.

What Success Looks Like

• Customers are growing ACV and renewing at higher rates, in close partnership with CS.
• Customers are activating features faster, using the product more deeply, and seeing value.
• Net Promoter Score (NPS) is climbing, references are plentiful, customer stories and quotes are aligned to business goals.
• Your programs are documented, repeatable, and built to scale.

Qualifications

• 5–7 years in Customer Marketing, Product Marketing, Lifecycle Marketing, or Go-to-Market Programs.
• A builder’s mindset.
• The ability to think and operate in systems.
• Demonstrated skill at influencing & collaborating cross-functionally.
• Tenacity as a project manager.
• Strong storytelling & communication skills and customer empathy.
• Fluent with AI tools.

Preferred

• Prior experience in martech, salestech, revenue intelligence, or enablement technology.
• Familiarity with HubSpot, Loops, or similar CRM/marketing automation platforms.
• Genuine curiosity about the AEC industry and empathy for our customer’s day-to-day experiences, needs, and goals.

Location

Remote. US-based; EST preferred.