[Hiring] Senior Client & Growth Marketing Manager @VirtuHire

Role Description

Our client in the UK is looking for a Senior Client Growth & Marketing Manager to take ownership of a portfolio of key event partners and help them grow. This is not a traditional account management role. They need someone who can combine senior client ownership, commercial thinking, growth marketing and hands-on delivery.

The right person will become a genuine extension of our clients' teams:

• Understand their business
• Identify the biggest opportunities
• Build a clear growth plan and ensure its delivery
• Get hands-on when needed - writing an email campaign, developing messaging, creating content or shaping a promotion

Qualifications

• Experience in an agency, growth marketing, events, consumer marketing or similar environment
• Comfortable moving between strategy and execution
• An experienced client or account lead, comfortable with senior stakeholders
• Commercially minded and confident working with revenue and performance data
• A strong marketer with a good understanding of what drives consumer behaviour and conversion
• An excellent writer capable of producing compelling email, social and web copy
• Creatively minded with strong judgement around campaigns, messaging and content
• Highly proactive and able to identify opportunities without waiting for direction
• Comfortable challenging clients and holding them accountable
• Highly organised and capable of managing several complex accounts
• Able to operate autonomously and take genuine ownership of results
• Experience in mass-participation events, ticketing, endurance sports or consumer events would be advantageous but is not essential

Requirements

• Own senior relationships with a portfolio of clients
• Develop and deliver growth strategies designed to increase registrations and event revenue
• Analyse event performance and identify the biggest commercial opportunities
• Plan campaigns across email, CRM, social, content, pricing, referrals, partnerships and participant reactivation
• Produce marketing content and copy directly when required
• Develop campaign concepts, messaging and promotional ideas
• Brief and work with creative, product and technology teams to deliver client initiatives
• Lead new clients through onboarding and establish clear plans, responsibilities and expectations
• Track registrations, revenue and year-on-year growth, adapting plans where performance is behind target
• Prioritise activity based on commercial impact rather than simply responding to client requests
• Challenge clients constructively when there is a better approach
• Act as the central point between the client and the wider team

Benefits

• This person won't simply be measured on client satisfaction
• Responsible for helping their events grow registrations, increase revenue and perform better year on year
• Someone who thinks like an owner: if an event is behind target, they want to understand why and do something about it
• If there is an opportunity to grow it, they pursue it
• When something needs delivering, they are prepared to get involved and make it happen