[Hiring] Senior Brand Marketing Manager @Cowboy Colostrum

Role Description

The Senior Brand Marketing Manager leads brand planning and integrated marketing for Cowboy Colostrum. You will turn brand strategy into campaigns, launch plans, retail programs, and innovation recommendations that build the brand and grow the business, working closely with the creative, growth, influencer, retail, and operations teams. The role fits someone who combines strategic thinking, creative judgment, and commercial sense with strong execution, and who can lead complex projects independently.

What you'll do

• Own how Cowboy shows up everywhere a customer meets the brand, ensuring each launch and campaign is clear, consistent, and measurable.
• Lead integrated campaigns from strategy through results, owning the objectives, alignment across teams, and outcomes.
• Turn brand strategy into clear briefs and go-to-market plans for each launch, from positioning through channel readiness, launch, and post-launch review.
• Keep messaging consistent across paid and organic social, email, out of home, podcast, experiential, and in-store.
• Work with the retail and sales teams on in-store and shopper materials, such as signage, displays, retailer-specific offers, and digital retail ads.
• Build retailer-facing presentations, sales sheets, and campaign recaps for partners such as Target.
• Work with operations to ensure packaging, production timelines, and marketing plans align with retail execution.
• Help shape innovation: spot consumer and category opportunities, research emerging benefits, formats, flavors, and ingredients, and develop concepts and positioning.
• Use consumer research, category data, and sales data to guide decisions and recommend next steps.
• Direct creative with the design team, and manage agency and freelance partners, briefs, and brand budgets.
• Keep projects on track with the teams involved, flagging risks, dependencies, and decisions early for resolution.
• Maintain brand tracking: KPI dashboards, the brand budget, the innovation timeline, and launch schedules.
• Follow industry trends, consumer behavior, and competitors to keep the brand relevant.
• Support broader marketing work as needed to grow the brand.

Qualifications

• 6+ years in brand marketing, ideally in CPG, nutrition, wellness, or lifestyle.
• A track record of leading integrated campaigns across several channels and teams.
• Experience developing new product concepts and go-to-market plans, including national retail launches with a retailer such as Target, Walmart, or Amazon.
• Experience with consumer insights and supporting cross-functional campaign development and management.
• Proven ability to manage projects end to end.
• Strong skill in building brand presentations and post-campaign reports.
• Strong presenting skills with internal teams, external partners, and leadership.
• Experience with retail partners, trade marketing, trade shows, and asset management.
• A bachelor's degree in marketing, communications, or a related field, or equivalent experience.

How you work

• You are a strategist who also gets things done, thriving on a fast-moving team.
• You can move a workstream forward independently and know when to bring in leadership.
• You turn cultural and consumer insights into memorable ideas that drive business results.
• You connect consumer insight, creative ideas, and business results, explaining why a plan makes sense.
• You are organized and analytical, with an eye for detail, ensuring deadlines and details are not missed.
• You communicate clearly and keep teams aligned and informed.
• You can turn sales, category, and consumer data into clear recommendations.
• You are comfortable managing several product lines simultaneously while keeping the brand cohesive.
• You are curious about culture and consumer trends, genuinely excited about health and wellness.
• You stay calm and flexible when priorities shift, bringing a positive, solutions-oriented attitude.