[Hiring] Senior Customer Insights Manager @CVS Health

Role Description

The Senior Customer Insights Manager would act as a dedicated insights partner to Merchandising, responsible for:

• Addressing merchant‑driven category and subcategory insight questions
• Mining and synthesizing insights from Simile, Mintel, and Kantar
• Translating research into clear, concise, decision‑ready insights
• Serving as a subject matter expert in consumer research and category strategy

This role focuses on insight synthesis and enablement—not new research spend—maximizing existing assets.

A core responsibility of this role would be creating and managing category‑specific agent banks within Simile, including:

• Category and subcategory buyers
• CVS store brand buyers, explicitly modeled alongside competitive store brands
• Competitive private‑label buyers where available

These agent banks would enable:

• Consistent evaluation of CVS store brands relative to competitors
• Faster, more scalable category insights
• Deeper understanding of store brand choice drivers and trade‑offs at a category level

This capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy.

Qualifications

• 7+ years of relevant experience - plan, analyze, and provide successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills.
• A strategic mindset with an ability to connect insights across a variety of data sources
• Compelling communication and storytelling skills
• Independent program management skills
• Ability to communicate clearly and effectively across internal team members, collaborators, and vendor partners
• Role may require occasional travel (<5% of the time)

Requirements

• Prior Consumer Packaged Goods (CPG) or retail experience
• Experience choosing, managing, and working with research vendors, or experience at a market research vendor
• Experience working in a complex organization across a variety of partner groups
• PowerPoint, Word and Excel skills

Benefits

• Comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families
• Medical, dental, and vision coverage
• Paid time off
• Retirement savings options
• Wellness programs and other resources, based on eligibility