[Hiring] Senior Brand Manager @Veracity Ventures Inc.

Role Description

The Senior Manager, Brand will lead brand strategy, marketing calendar management, creative development, promotional planning, and integrated marketing execution. This individual will ensure that brand initiatives are strategically aligned, consistently executed, and designed to achieve both brand-building and business-performance objectives.

Reporting to the Senior Director, Brand Marketing, this role will manage two direct reports: the Manager, Graphic Design & Art and the Associate Manager, Brand Marketing. The position requires a hands-on leader who can develop strategy while personally driving initiatives from concept through execution.

The Senior Manager will also oversee media planning in partnership with the media agency and collaborate closely with creative, PR, Operations, Digital, Finance, and Field teams.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 7–10+ years of progressive experience in brand marketing, integrated marketing, or category marketing.
• Demonstrated experience developing and executing brand strategy, including positioning, messaging, voice, and visual identity.
• Proven ability to build and manage marketing calendars with at least six months of forward planning.
• Strong creative leadership skills, including briefing, creative evaluation, and feedback.
• Experience coordinating cross-functional campaigns from concept through execution.
• Experience managing creative, media, or PR agencies and external partners.
• Strong analytical, organizational, communication, and prioritization skills.
• Ability to balance strategic thinking with hands-on execution.
• Ability to manage competing priorities and meet campaign deadlines.
• Ability to travel occasionally and work extended hours when necessary.
• Must be eligible to work from an approved U.S. state for the duration of employment.

Requirements

• Experience in quick-service restaurants (QSR), food and beverage, hospitality, retail, or consumer brands.
• Experience overseeing brand content production, including photography and video.
• Experience with in-store marketing and creative ecosystems.
• Experience leading integrated paid, owned, and earned media campaigns.
• Experience managing and developing direct reports.
• Demonstrated ability to use testing, customer insights, and performance analytics to improve marketing results.

Company Description